Advanced Television

sports

Roku Sports adds National Women’s Soccer League Zone

Roku has launched the National Women’s Soccer League (NWSL) Zone in the US – a new destination in the Roku Sports experience. The NWSL Zone will showcase live and upcoming games, programming and more from the premier professional women’s soccer league. This is Roku’s first women’s league-branded zone, arriving in time for the season which […]

March 14, 2025

DAZN, Audi bring live sports to in-car entertainment

DAZN, the sports streaming platform has partnered with Audi to allows sports fans to experience live sport while travelling in their cars. From this March, DAZN will be available directly in vehicles for the first time when Audi becomes the first car manufacturer to make DAZN sports streaming available in all its latest generation of […]

March 12, 2025

Big Sky, Scripps Sports extend TV deal

With Starch Madness primed to tip off in Boise, the Big Sky Conference and Scripps Sports have announced a five-year renewal, extending their relationship through at least the 2029-30 academic year. Beginning with the 2022 football season, the partnership has featured more than 40 Big Sky contests produced and distributed by Scripps Sports as well […]

March 10, 2025

Study: Streamers increasingly becoming the home for sports

The latest findings from What’s the Score?, Hub’s sports study tracking the evolution of sports fan and media, reveal that US audiences are becoming comfortable watching sports on streaming platforms – just as they did with scripted TV, only much more quickly. Highlights from Wave 3 of the study include: Sports fans are just as […]

March 7, 2025

Fubo sees record revenue, subs in 2024

FuboTV, the sports-first live TV streaming platform, has reported its financial results for Q4 and full year ended December 3st, 2024. The company closed the full year 2024 in North America with record total revenue and paid subscribers, achieved its first quarter of positive free cash flow and improved key profitability metrics by over $100 […]

February 28, 2025

Max drops plans for sports tier in US

Warner Bros Discovery (WBD) has announced that the sports and news content within the Max streaming platform will remain available at no additional cost to Standard and Premium tier subscribers in the US. It was originally announced that a B/R Sports add-on would become available to Max subscribers at an additional cost. “This path will […]

February 27, 2025

DirecTV launches new Genre Packs

DirecTV is launching three new Genre Packs and two new Mini-Pack Add-ons in the US. These streaming options complement the launches of MySports in January and MyFree DirecTV in November 2024. Genre Packs and MyFree DirecV are available now through the directvstream website and will be available through device partners and the DirecTV website in […]

February 27, 2025

Report: Significant increase in sports content on SVoD services

Gracenote, the content data business unit of Nielsen, has reported that five of the top SVoD services globally – Prime Video, Apple TV+, Disney+, Paramount+ and Netflix – have significantly grown their sports programming over the last quarter. These five providers collectively increased sports programmes by more than 72 per cent in the recent quarter, […]

February 26, 2025

SponsWatch secures €1M seed round

SponsWatch, a provider of AI-powered sponsorship analytics, has announced a €1 million seed funding round led by node.vc, with participation from Venrex (early investors in Just Eat, Revolut, and Midnite). The investment will enable SponsWatch to scale operations, enhance its product offerings, and further transform the way brands and rights holders measure sponsorship impact. In […]

February 26, 2025