The NBA Paris Games 2025 presented by Tissot, featuring the Indiana Pacers and the San Antonio Spurs in regular-season games on January 23rd and 25th, set multiple records across television viewership and digital and social media engagement.  Highlights include: Content across social platforms from the matchups drove them to become the most-viewed NBA Global Games […]

Teads, the global media platform, HAS announces the launch of Teads Dynamic Vertical Video, designed to drive engagement during key sports moments. Combining AI, immersive vertical video, and Stats Perform’s live sports data, this ad format enables advertisers to maximise mobile screens and deliver impactful experiences within premium content. Teads says its new ad format […]

Consumers are keen to start the new year with a digital detox, with more than a third (38 per cent) recognising the negative impact being online has on their well-being, according to the EY Decoding the Digital Home survey. The survey of 2,500 UK consumers looks at attitudes towards technology, media and telecoms experiences in […]

ITV has been unveiled as the headline partner for the newly named ITV bCreator Awards 2025, the UK’s largest independent celebration of the creators and creator campaigns shaping digital culture. Following a landmark 2024 ceremony that honoured some of the biggest names in content creation, including Zoe Sugg (@zoesugg) as bCreator Special Recognition of the […]

Research commissioned by Integrated Systems Europe (ISE) polled the nation to discover how Brits envisage everyday life in 20 years’ time, with 61 per cent believing that life will be unrecognisable from the way we live today. Half (49 per cent) think social media will be banned for under sixteens, while 37 per cent believe […]

Around three quarters (76 per cent) of young men in the UK are worried about the impact of social media on young men’s mental health, but almost as many are optimistic that it can improve – with two thirds (66 per cent) of young men in the UK saying that they feel social media can […]

Virgin Media O2 has released broadband data which shows millions of people are reaching for their phones as soon as they wake up, with marked jumps in traffic immediately after 6am, 7am and 8am, likely when most alarms are set for. This could indicate why, according to research, more than a third (35 per cent) […]

Roku has partnered with Spaceback, a specialist in social CTV ad creative, to offer free use of Spaceback’s platform to advertisers running campaigns through Roku Ads Manager. This collaboration empowers brands to take videos from social platforms such as Instagram, TikTok, Facebook, X, and Pinterest and transform them into premium TV ads on the big […]

Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades. Still reigning with advertising revenue set to top $100 billion (€95.2bn) this year, and a global advertising audience of 2.2 billion, Facebook is both the most-populous and best-monetised social media platform in the world, according to a […]

Optimism around business in 2025 appears to be higher, with two out of three (65 per cent) of marketers expecting improved trading conditions, though marketing budget expectations aren’t quite as positive, according to The Voice of the Marketer 2025, a report by WARC released based on a survey of more than 1,000 marketers worldwide. Global […]