In the fast-paced world of social media, influencers constantly strive to create engaging content while maintaining consistency across multiple platforms. One of the most time-consuming aspects of content creation is writing captions that resonate with the audience. A well-crafted caption can enhance engagement, improve visibility, and add personality to a post. However, coming up with […]
A US study from Horowitz Research highlights the behaviours and cultural influences of Gen Z, showcasing key insights into their language diversity, media consumption and social identity. As the generation that scrolls streams, and shapes trends in real time, Gen Z is redefining the way brands, media and influencers engage with audiences at the intersection […]
Ofcom has proposed “concrete measures” that tech firms should take to tackle online harms against women and girls, setting a new standard for their online safety. With insights from victims, survivors, women’s advocacy groups and safety experts, the new draft guidance sets out practical, ambitious but achievable measures that providers can implement to improve women’s and girls’ […]
Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a study finds. SMIs have revolutionised marketing, shaping consumer behaviour, brand strategies, and even societal norms. However, new research exposes a lesser-known side of influencer culture, one that raises ethical, psychological and regulatory concerns. A study by the University of Portsmouth […]
Online trading moves fast. Traders watch every bit of news that can shake the market. Financial news can make prices soar or crash within minutes. But how exactly does news impact online trading decisions? Let’s break it down in simple terms. The Power of Financial News Financial news covers everything from stock market updates to […]
With 94 per cent of French households having a broadband connection, Internet usage is more than ever a part of life. According to the The Internet Year 2024 (L’Année Internet 2024) survey from Médiamétrie, 48.5 million French people went online every day last year, 1.1 million more than in 2023. Digital consumption has continued to evolve, […]
The NBA Paris Games 2025 presented by Tissot, featuring the Indiana Pacers and the San Antonio Spurs in regular-season games on January 23rd and 25th, set multiple records across television viewership and digital and social media engagement. Highlights include: Content across social platforms from the matchups drove them to become the most-viewed NBA Global Games […]
Teads, the global media platform, HAS announces the launch of Teads Dynamic Vertical Video, designed to drive engagement during key sports moments. Combining AI, immersive vertical video, and Stats Perform’s live sports data, this ad format enables advertisers to maximise mobile screens and deliver impactful experiences within premium content. Teads says its new ad format […]
Consumers are keen to start the new year with a digital detox, with more than a third (38 per cent) recognising the negative impact being online has on their well-being, according to the EY Decoding the Digital Home survey. The survey of 2,500 UK consumers looks at attitudes towards technology, media and telecoms experiences in […]
ITV has been unveiled as the headline partner for the newly named ITV bCreator Awards 2025, the UK’s largest independent celebration of the creators and creator campaigns shaping digital culture. Following a landmark 2024 ceremony that honoured some of the biggest names in content creation, including Zoe Sugg (@zoesugg) as bCreator Special Recognition of the […]