Young consumers are watching nearly as much online video content as TV shows and movies, according to Hub Entertainment Research’s annual Video Redefined study, which tracks Americans’ online video habits, along with the impact online video has on viewing of traditional TV shows and movies. In addition to greater online video viewing among 13-24 year […]
At the Snap Partner Summit, Snap revealed a new slate of shows made exclusively for Snapchat. In a press statement, Snap said that “more than half of the US Gen Z population are watching Snap Originals […] And for the first time, Snapchatters can become part of the show!” Snap is using its unique augmented […]
The Director of the BBC World Service Group Jamie Angus has called on chat apps to open their platforms to trusted news sources like the BBC, as part of the global effort to counter misinformation during the global Covid-19 crisis. Speaking to the Media Masters podcast, Angus said: “WhatsApp has allowed the WHO to publish […]
Channel 4 and Snap have announced a partnership which will see upwards of 300 short form edits of Channel 4 content air on Snapchat’s Discover platform over the next year. The agreement solidifies a partnership which first began in 2018, when Channel 4 was part of the launch of UK shows on Discover, Snapchat’s curated […]