Findings from the Future of Audience and Revenue Study from AI-driven audience engagement and sales intelligence solutions provider Futuri, with SmithGeiger, reveal tectonic shifts in how Americans perceive, consume and pay for media content, as well as media executives’ predictions for the sector and confidence in their ability to meet emerging challenges. The study explored […]

Extreme E, the all-electric off-road racing series, has seen its digital footprint grow exponentially since the beginning of 2021, reaching a landmark 100 million video views on its social channels in its mid-season reporting and beating targets set at the beginning of the year. The series saw more than one billion impressions across the social […]

Augmented reality (AR), a popular tool for entertainment, is expected to one day replace smartphones, according to GlobalData. The data and analytics company notes that within the next ten years, AR will be a $152 billion (€128.1bn) industry – a huge 22-fold growth. With metaverse megatheme looming and the tech’s part to play in the […]

Short form video-sharing platform TikTok is trialling a new vanishing clips feature similar to functions already available on Snapchat, Facebook and Instagram. TikTok Stories will allow users to see content posted by accounts they follow for 24 hours before they are deleted. It follows news that WhatsApp is rolling out a feature for users to […]

Snapchat users in the US can, effective immediately, watch select episodes of HBO Max programming virtually alongside their friends for free through Snap Minis, Snap’s platform for shared experiences on Snapchat, including the first episode of the new Max Original, Gossip Girl. The HBO Max Mini launches instantly in Snapchat with no installation required, offers […]

Channel 4 and Snap have announced a new two-year deal to bring more than 1,000 episodes of the broadcaster’s shows to the social media platform. The deal extends last year’s partnership which saw over 300 short form edits of Channel 4 content air on Snapchat’s Discover platform; Channel 4’s portfolio of shows reached 44 million […]

Netflix has launched a new Fast Laughs feature for mobile devices. The feature offers a feed of comedy clips from the streaming platform’s catalogue including films (Murder Mystery), series (Big Mouth), sitcoms (The Crew) and stand-up from comedians like Kevin Hart and Ali Wong. Users can access the feed through their bottom navigation menu by […]

Discovery and social media enterprise Snap have formed a new content and advertising partnership around the Olympic Games to bring the sporting spectacle to a new generation of fans. The collaboration will showcase the best of discovery+ and Eurosport’s Olympic Games content and coverage, shared through a new Eurosport Olympics daily Show on Snapchat’s Discover […]

Formula 1 has released its annual audience figures, which show viewership trends comparing well to other sports that were affected by shutdowns caused by the coronavirus pandemic. Despite the fact that the revised 2020 season had four fewer races than 2019, Formula 1 maintained a strong audience position with an average audience per Grand Prix […]

Young consumers are watching nearly as much online video content as TV shows and movies, according to Hub Entertainment Research’s annual Video Redefined study, which tracks Americans’ online video habits, along with the impact online video has on viewing of traditional TV shows and movies. In addition to greater online video viewing among 13-24 year […]