Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced a strategic partnership with Snap, creator of social media app Snapchat. To help brands further understand the value of advertising on Snapchat, the company has tapped Samba TV to provide outcome measurement to Snap advertisers in the entertainment vertical. Samba […]
Channel 4 and Snap have extended and enhanced their long-term partnership to continue bringing Channel 4 programming to Snapchat users, while additionally collaborating on made-for-Snap content. Snap and Channel 4 will collaborate on new ‘Snap-first’ content. Channel 4 will create a new series, with a built-in Augmented Reality (AR) component – more details will be […]
While mobile phone calls are still a popular way to keep in touch with friends and family, most adults would rather go without them for a day than forgo their favourite messaging apps if they had to choose between them, according to research published by Ofcom. Online communication services like WhatsApp and Snapchat have become […]
A report, Regulating Video-Sharing Platforms (VSPs), from UK comms regulator Ofcom lifts the lid, for the first time, on how easy it is for people to access, use and understand the terms and conditions set by six platforms: BitChute, Brand New Tube, OnlyFans, Snapchat, TikTok and Twitch. It also scrutinises how these VSPs communicate what […]
Online news sources – particularly social media sites and apps – are the dominant means by which younger people in the UK access news, meaning their direct relationships with traditional news brands are weakening, UK comms regulator Ofcom has found. Ofcom’s News Consumption in the UK 2022/23 report reveals that older teens and young adults […]
Warner Bros Discovery (WBD) is launching aSnapchat AR campaign to drive buzz for the upcoming Barbie movie. Landmarks around the world are being transformed for global Snapchatters to experience the Barbie Land fun with Tower Bridge, London branded in Barbie colours to celebrate the film’s release. Snapchatters are able to scan the iconic venue using the […]
Manchester United has launched its first official profile on Snapchat, with a mission to further inspire and entertain fans around the world. The profile @manutd is now live ahead of the men’s first team pre-season tour across Europe and the US – giving fans new ways to follow and experience the club ahead of and […]
Snap has announced a new content partnership with BBC Studios, the BBC Group’s commercial subsidiary, to host made-for-mobile, short-form content on Snapchat Discover. BBC Studios will publish highlights and behind the scenes content from the popular motoring entertainment show, BBC Top Gear, and all the drama from soap opera, EastEnders, on Snapchat. New channel Funny […]
Snap has announced the launch of Jameela Jamil’s new Snapchat Show about mental health, I Want To Get Better with Jameela Jamil, in collaboration with Alaska TV, that will premiere on January 28th exclusively on Snapchat. In the series, Jamil shares her personal wellness journey as she explores new activities and perspectives that she hopes will […]
Anthony Joshua’s new Snapchat show, A Fighting Chance with Anthony Joshua, will premiere on December 3rd exclusively on the social media platform. In this series, viewers will see the former two-time heavyweight champion head back to his hometown of Watford with a few friends to mentor the younger generation in his community. He will surprise […]