Integral Ad Science (IAS) the media measurement and optimisation platform, has announced the expansion of its measurement partnership with Snap Inc. to give advertisers greater tools to validate and optimise ad effectiveness to drive value for their campaigns across Snapchat, including Sponsored Snaps. Advertisers can now leverage comprehensive third-party measurement for Viewability and Invalid Traffic […]
Despite economic pressures, lifestyle spending remains a core part of UK consumer behaviour. While nearly a quarter of adults find it difficult to get by financially, emerging data suggests that Brits still want to spend money to fuel their lifestyle. A study by Aqua reveals that 80 per cent of Brits agree that their lifestyle […]
Integral Ad Science (IAS), media measurement and optimisation platform, today announced a partnership with Snap and Lumen Research to bring personalised attention measurement to Snapchat. Snap Attention Measurement will now allow advertisers to access social attention metrics directly and seamlessly, combining Lumen’s eye-tracking system with AI-powered media quality data from AIS to create a tailored […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising, has announced that its Social Automation solution is now generally available. The offering builds on Rules-Based Optimisation functionality developed by legacy Flashtalking and now positioned under Innovid to provide advertisers with more control, flexibility, and speed for managing campaigns across social […]
Bell Media has appointed Matt McGowan to the newly created position of Senior Vice-President, Business Solutions, Bell Media effective immediately. In this role, McGowan is set to lead the go-to-market team and oversee the strategy and execution of advertising sales and partnerships at Bell Media, Canada’s largest media and entertainment company. With almost three decades […]
An augmented reality (AR) experience between Snapchat and the Royal Philharmonic Orchestra (RPO) showcases how music can be translated into colours and shapes, exploring sound through a visual medium. Developed by Snapchat’s Paris AR Studio, the new Colours Of Music AR lens showcases a 3D AR representation of the notes played live by an instrument, […]
Significant differences in the online lives of men and women in the UK have been revealed in Ofcom’s annual report into the nation’s digital habits. Across all adult age groups, women are spending more time online – on smartphones, tablets and computers – than men – clocking up an extra 33 minutes more each day […]
Channel 4 and Snapchat will launch a new augmented reality (AR) feature on Channel 4’s Snapchat profile for the Paris 2024 Paralympic Games. Fans will be able to put themselves into the heart of the action in Paris by trying out multiple Paralympics events through AR – including archery and athletics – using Snapchat. The […]
Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats that achieve cost-effective reach. “These new products and improvements offer partners compelling ways to reach the Snapchat audience,” the company wrote in a blog post. “And […]
VideoAmp, a media measurement company, has announced a strategic collaboration with Snap. The social technology platform will integrate its first-party data, video, and augmented reality (AR) inventory into VideoAmp’s cross-platform planning solution, enabling advertisers to make strategic budget allocations to reach audiences across linear TV, streaming and digital platforms. Leveraging VideoAmp’s big data and tech […]