Nielsen has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment manufacturer (OEM) inventory, enabling media buyers and sellers to obtain accurate, person-level viewership inclusive of co-viewing across Samsung and VIZIO devices, in addition to Roku, Hulu and other streaming platforms in the US. Nielsen says media buyers can now […]
M7 Group has announce it will integrate its TV platforms into smart TV sets from a number of manufacturers, enabling direct access by viewers with the user interface appearing in the platforms’ branded design. The solution is based on the integration of the M7 channel mechanism FST (Fast Scan Tables), full compliance with the M7 […]
Findings from a study conducted by video advertising software provider FreeWheel, a Comcast company, in collaboration with an independent research company, Happydemics, suggests that across Europe, Smart TV device adoption is rising. The study assessed how UK viewers use CTV and their media platform preferences and sought to understand their attitudes towards video on demand […]
Hub Entertainment Research’s fourth annual Connected Home study shows compound growth for smart TVs: more US homes own them, and more owners are using their built-in capabilities to stream shows. Other smart tech – smart speakers or smart home devices – are in a substantial number of American homes, but still lag behind adoption of […]
According to research by Interpret, smart TV makers and gaming companies have been some of the most aggressive in the entertainment arena to bring new accessibility features to market. While innovations related to visual disabilities have been among the most plentiful, new capabilities for auditory and physical / mobility have also emerged. Improvements for cognitive […]
Smart TV operating system and content platform provider VIDAA USA, and video delivery and ad insertion solutions specialist SeaChange International have partnered to develop jointly a streaming and ad insertion solution to accelerate the expansion of free ad-supported content on VIDAA tv globally. VIDAA will provide a seamless interface to bring SeaChange Xstream platform customers […]
Mirriad, the in-content advertising company, has published its latest whitepaper: The Lost Audiences – Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of […]
Norigin Media has open sourced part of its TV App Framework for developers building TV apps on smart TVs or web-browsers. The Norigin Spatial Navigation library can be used to implement Key-Navigation or Remote-Control navigation on react based web applications. The Nordic OTT video tech and solutions company offers a React Web and React Native […]
Connected entertainment platform specialist VIZIO has confirmed the addition of streaming audio service Amazon Music to the lineup of apps available to VIZIO smart TV users in the US. The Amazon Music app allows VIZIO users to launch the app from the home screen and easily search and discover songs, albums, playlists, and more. Prime […]
Connected entertainment platform specialist VIZIO has unveiled an expansion of its Household Connect cross-device advertising platform that gives marketers the ability to extend their campaigns beyond the TV to millions of additional touchpoints and devices. The expansion is fuelled by a partnership with consumer credit reporting agency TransUnion to incorporate its TruAudience Identity and Data […]