Sky Sports has canned its female-focused TikTok channel, Halo, after just three days following significant online backlash, with posts describing it as “patronising” and “sexist”. The channel launched on November 13th, but on November 16th – via X – Sky confirmed it has scrapped the offering, posting: “Our intention for Halo was to create a […]
Sky and the DP World Tour have announced a four-year partnership extension that will see Sky Sports and NOW remain the home of the Ryder Cup and DP World Tour until at least the end of 2029 in the UK & Ireland. The new deal, starting in 2026, will see Sky Sports exclusively broadcast the […]
Sky Sports has launched Sky Sports Halo, a new TikTok channel aiming to engage and entertain female sports fans. The channel provides a dedicated platform for women to enjoy and explore content from all sports, while amplifying female voices and perspectives. Sky Sports Halo seeks to build a welcoming community for female sports fans through […]
The festive fixture list has always carried huge weight in the Premier League title race. It is the stretch when form often disappears, as fatigue and the Christmas schedule test every squad. A poor run between Christmas and New Year can undo months of progress and have a lasting impact come springtime. The reality is […]
Sky Sports and Baller League UK have extended their partnership into a second season of the six-a-side competition, ensuring Sky Sports and NOW remain its exclusive home on linear TV. Every match from the second season, which kicks off this week, will be shown on Sky Sports on Monday evenings, live from London’s Copper Box […]
The Scottish Professional Football League (SPFL) group has distributed £42 million (€48.4m) to clubs, the highest figure in the league’s history, its latest published annual accounts confirm. The accounts reveal total group distributions are up £4.1 million (11 per cent) to £42 million from last year’s £37.9 million. SPFL group income totalled £50.4 million, breaking […]
Starting this season, Sky Sports will air over 100 live NBA games per season in the UK and Ireland. The deal follows NBCUniversal – which, like Sky, is owned by Comcast – acquiring extensive rights across North America to the top-flight US basketball league in 2024. Live coverage on Sky Sports is underway with a […]
Sky Sports is readying for its first ‘Supersized Sunday’ of the 2025/26 season. On October 5th, two new programmes will put fans at the centre of every goal and key moment: Multiview: Sky Sports viewers can watch every live match at once as the programme moves seamlessly between grounds, delivering all the goals and big […]
The September 27th-28th weekend was the most watched in Sky Sports history as 8.8 million viewers tuned in to a line-up of live action from the Ryder Cup, Premier League, EFL, WSL, SPFL and Bundesliga as well as rugby league, tennis and NFL. Central to the weekend was the 2025 Ryder Cup which created history […]
Ads served on premium media outlets drive a 40 per cent uplift in purchase intent, according to research conducted by global advertising technology player, The Trade Desk, in partnership with PA Consulting. The findings also highlight how audiences find content served by premium media more trustworthy, as 85 per cent of consumers say they are […]