Prime Video is now shoppable with Shop the Show, Amazon’s fan-fueled shopping experience. The new feature, initially available in the US, delivers a seamless customer-first experience that allows viewers to simultaneously watch and shop their favourite content without interruption. The second-screen mobile experience is built around natural fan behaviour, enabling customers to discover toys, apparel […]
Insight TV, and Edge Video AI, have announced the launch of the Shoppable TV Web Store, commencing with InTravel channel in the UK. Shoppable TV aims to transform passive viewing into an interactive shopping experience, allowing audiences to instantly purchase products, experiences, and destinations they see on-screen. By simply scanning a QR code, viewers can […]
LiveRamp, the data collaboration platform, has announced a partnership with Ocado Ads, the Retail Media Network of the online-only supermarket Ocado Retail. The partnership marks the launch of Audience+, a new offsite self-serve media solution. Audience+ will allow agencies and brand partners to leverage Ocado’s first-party shopper data insights via LiveRamp’s technology. They will be […]
LG Ad Solutions, a specialist in CTV and cross-screen advertising, has unveiled findings from its Beauty & The Screen research, spotlighting the transformative role Connected TV (CTV) plays in the beauty and grooming industries in the US. The study found that 53 per cent of beauty shoppers say TV ads influence their decisions to buy […]
Teads, the global media platform, has launched its new Contextual Commerce solution powered by Dynamic Product Ads (DPA), making the company one of the largest DPA open internet platforms. As personalised shopping demand grows, this innovation — currently in beta with plans to scale in early 2025— enhances shopper relevance by tailoring ads based on […]
Surge pricing on shipping this Black Friday (November 29th) could dampen the profits of independent online electronics stores – making it more difficult than ever to compete with the ecommerce giants. New figures reveal that almost a third of firms in the supply chain sector (32 per cent) saw their carrier costs jump in November 2023 […]
ITV has launched its new consumer-facing affiliate marketing brand, ITV Kerching – a browser extension which aims to simplify the process of finding discount codes across hundreds of online retailers. Available from the ITVX website and mobile app, ITV Kerching uses tech company Kindred’s technology to search for discount codes from retailers to help consumers […]
Virgin Media O2 Business’ latest Movers Index reveals the majority of Brits (63 per cent) would rather shop in-person, with retailers embracing post-work Friday shopping and payday splurges to drive a summer boost. The quarterly Movers Index, now in its second year, is based on combining anonymised and aggregated UK movement data from O2 Motion […]
Innovid, a software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear TV, and digital, has announced the release of CTV x Commerce 2024: Data-Driven Insights to Reach Shoppers with CTV Advertising. The report, a collaboration between Innovid and Target’s retail media network, Roundel, looks at how US shopper […]
AiBUY, an in-content shopping solution, has released its 2023 Consumer Path to Purchase report, unveiling the growing desire for more convenient shopping options that better accommodate the rise of scrollable content and media intake – for instance, purchasing products directly from a link in-content which 65 per cent of consumers would likely do if they […]