AudienceXpress, a Comcast company and video media sales house, and Atomic Digital Design, a specialist in immersive ads and augmented reality (AR) experiences, have announced a strategic partnership that is set to transform the online shopping experience. The collaboration, led by AudienceXpress, will leverage AR technology provided by Atomic Digital Design, through connected TV, to […]
Equativ has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent Operating System for Connected TV (CTV). The partnership brings the power of retail media to CTV, enabling brands to deliver targeted, outcome-driven campaigns. Launched in 2024, Titan OS has […]
Bell Media, Canada’s leading media and entertainment company, has partnered with Shopsense AI, a specialist in shoppable TV technology, to bring innovative second-screen shopping experiences to Canadian viewers. This collaboration marks Shopsense’s first expansion outside of the US and the first integration of its Commerce OS into Canadian entertainment programming. The partnership will debut on […]
In an expanded partnership Instacart, the US grocery technology company, and Roku are providing valuable insights that consumer-packaged goods (CPG) advertisers need to connect with relevant audiences. With interactive ad formats, enhanced targeting capabilities and closed-loop measurement, these brands can now get more from their advertising efforts – whilst consumers are closer to personalised shopping […]
NEW ID, the Asian FAST service company, has announced the launch of BINGE Korea, a specialised FAST platform for K-content offering both live broadcast and VoD services, on US streaming platform Roku. In addition to Roku, new versions have been updated on globally launched TV OS platforms such as Samsung, LG, Amazon Fire TV, and […]
WTFN, the Australian independent production company, in partnership with Drawbridge Labs, is launching a Shoppable TV experience, as Season 4 of its hit series Space Invaders premieres in primetime on Nine on February 3rd. Viewers of the decluttering and home renovation programme will be able to scan an onscreen QR code and enter and explore […]
Findings from LG Ad Solutions’ latest streaming survey, The Shoppable TV Report: 2024 and Beyond, suggest that 53 per cent of CTV users wish all TV ads had a quick option to buy the product and 63 per cent wish they could see store/brand inventory from their TV. “While marketers have long understood the impact […]