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Sapio Research

Research: 41% of Gen Z shares data for convenience

Four in ten (41 per cent) of Gen Z in the UK say they are willing to share personal data to enable faster, personalised, or seamless online experiences, according to new research from European privacy tech leader, Usercentrics. In contrast, just 29 per cent of Baby Boomers report the same. While 74 per cent of […]

October 7, 2025