Sky Ireland, Primary Partner of the Republic of Ireland Women’s National Team, has announced the five recipients of the inaugural Sky WNT Fund. The Sky bursary is designed to support members of the senior women’s team on their paths outside of football. The announcement follows the unveiling of the fund earlier this year, on March […]
More than half of advertisers using Connected TV/OTT will increase spending, with an average increase of 22 per cent, according to a 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion, the premium CTV/OTT advertising solution for regional and local advertisers. The survey reveals that investment and optimism for CTV advertising are already high and continuing […]
Say It Now, the London-based, leading adtech firm specialising in voice commerce, has agreed to an exclusive partnership with Havas Media Group (HMG) to act as the group’s partner in voice commerce in Canada. Launched in 2018, Say It Now is a voice marketing and commerce business with a unique product set in a rapidly […]
Integral Ad Science (IAS), a global player in digital media quality, has announced its Control Panel, a suite of reporting and planning tools that Context Control customers can use as an added value. The new capabilities will enable customers to more clearly understand the value and return on investment (ROI) that IAS’s contextual targeting solution […]
Nrby, a specialist in dynamic location intelligence for service provider operations, and Sisense, the AI-driven platform for infusing analytics everywhere, today announced that they have partnered to create Nrby VU, a new business intelligence tool that provides unparalleled visibility into network events, trends, and workforce activities for broadband service providers. Nrby and Sisense have collaborated […]
Kantar’s Republic of Ireland TGI survey data will now be released twice a year to help advertisers and agencies plan effective campaigns as they navigate evolving consumer and media trends. The business will collect responses continuously across the year and report on rolling samples to capture shifts in public behaviour. In particular the change will […]
Sky Kids has announced live-action, comedy drama mini-series, Little Darlings, adapted from the bestselling children’s book of the same name by renowned author Dame Jacqueline Wilson. Starring chart-topping artists, Lemar and Jamelia, Little Darlings is a four-part mini-series about 11-year-old Destiny who longs to meet her dad… it just so happens that he is rock […]
Digital data pioneer Datonics has partnered with Simpli.fi, a specialist in programmatic advertising and agency management software, to launch a new CTV data offering within the Simpli.fi platform. Datonics is providing Simpli.fi segment data mapped to a continually updated household IP, providing advertisers with enhanced accuracy and scale, as well as breadth and depth of segments available […]
MEDIAGENIX, the market leader in lean content supply chain solutions with Media Business Management Platform WHATS’ON, has announced two new professional data services, MEDIAGENIX PRISM and MEDIAGENIX SPECTRUM. The two services are aimed at accelerating the value of actionable content intelligence and AI capabilities to solve some of the media industry’s toughest challenges in digital […]
Instoried, the only AI-powered pre-publication sentiment analysis tool that enhances content performance in real-time has raised $8m in funding from Pritt Investment Partners and 9Unicorns with participation from Mumbai Angels, Venture Catalysts Angel Fund and SOSV. Instoried turns traditional content performance tracking software on its head, delivering real-time sentiment analysis at the point of content […]