Advanced Television

RAI

EBU Members draw significant audiences for Winter Olympics

European Broadcasting Union (EBU) Member broadcasters are delivering the Milano Cortina 2026 Winter Olympic Games to mass audiences across Europe, with strong viewership figures reported during the opening days of competition, which started on February 6th.. RAI recorded a peak audience of 4.9 million for its early alpine skiing coverage as Italy’s Sofia Goggia secured […]

February 16, 2026

Italy: Rai selects Imagine for IP migration

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communications a three-year frame contract via local systems integrator Allyn Srl to support its transition from SDI to IP. The agreement positions Imagine’s Selenio Network Processor (SNP) as a core building block in Rai’s evolutionary migration […]

February 10, 2026

5G Broadcast trials return to Winter Olympics

Building on successful demonstrations during the Paris Olympics 2024, Italian public service broadcaster Rai and the European Broadcasting Union (EBU) are conducting new 5G Broadcast trials during the Milano Cortina 2026 Olympic Winter Games (running from now until February 22nd). These pre-commercial trials will explore how 5G Broadcast can leverage resilient broadcast tower infrastructure to […]

February 9, 2026

Spain: Tarkinia launches TV Home

Tarkinia, a company specialising in television solutions for the hospitality sector through its TV Hotel service, is extending its reach into the domestic market with the launch of TV Home – a new proposition designed to allow households in Spain to access a curated selection of international TV channels. Aimed principally at the large communities […]

November 19, 2025From David Del Valle in Madrid

Italy: TV viewership down, streaming on the rise

The latest report from Italy’s Communications Authority (AgCom) for H1 2025 reveals that traditional TV viewership is declining, while streaming is on the rise. Compared to 2024, prime time TV viewership has fallen by 2.3 per cent, and all-day viewership by 2.04 per cent. Public broadcaster Rai remains the leader in both prime time (38.9 […]

November 14, 2025

Data: Italian TV consumption continues to decline

Average daily TV audiences in Italy, both in prime time (-1.5 per cent) and for the full day (-1.9 per cent), saw a slight decrease in Q1 2025 compared to the same period in 2024, continuing a more significant decline observed since 2021. According to the quarterly Communications Observatory of the Italian Communications Regulatory Authority […]

August 8, 2025From Branislav Pekic in Rome

Fremantle launching My Brilliant Friend: The Story of the Lost Child in China

Fremantle has announced a distribution deal in China, which will see the final season of the internationally acclaimed Italian-language drama series My Brilliant Friend: The Story of the Lost Child, launch on four of China’s leading streaming platforms iQIYI, Tencent Video, Youku and Bilibili. The deal, brokered by Fremantle International’s Asian distribution office based in Singapore, marks the first […]

July 28, 2025

Advertising, subs growth boost Italian TV

Italy’s media sector generated over €12 billion in revenue last year, a 4 per cent increase from 2023, according to the annual report of the Communications Authority (AgCom). Television accounted for the majority, contributing 72.8 per cent of the total (€8.8 billion), reflecting a 7.3 per cent growth. This growth was primarily driven by advertising […]

July 21, 2025From Branislav Pekic in Rome

Italy: SVoD subs increase, but viewing declines

SVoD platforms in Italy saw 15.5 million unique users in December 2024, a rise of 453,000 from December 2023, according to data from the Communications Authority (AgCom). Netflix, however, experienced a 5.6 per cent decline in average unique users in 2024, down to 8.2 million. Prime Video, Disney+ and Now (Sky) all saw growth, reaching […]

May 20, 2025From Branislav Pekic in Rome

5G utilised by TV production at the Turin 2025 Winter Universiade

RAI, the national public service broadcaster in Italy, with its Research Centre and Technology Directorate, together with EMG Italy, CVE, One TV, Sony Europe and the WUG Organising Committee, are pleased to announce the success of a series of 5G technology trials on a private network in the 4GHz band. Applied to TV production during […]

March 25, 2025