Average daily TV audiences in Italy, both in prime time (-1.5 per cent) and for the full day (-1.9 per cent), saw a slight decrease in Q1 2025 compared to the same period in 2024, continuing a more significant decline observed since 2021. According to the quarterly Communications Observatory of the Italian Communications Regulatory Authority […]
Fremantle has announced a distribution deal in China, which will see the final season of the internationally acclaimed Italian-language drama series My Brilliant Friend: The Story of the Lost Child, launch on four of China’s leading streaming platforms iQIYI, Tencent Video, Youku and Bilibili. The deal, brokered by Fremantle International’s Asian distribution office based in Singapore, marks the first […]
Italy’s media sector generated over €12 billion in revenue last year, a 4 per cent increase from 2023, according to the annual report of the Communications Authority (AgCom). Television accounted for the majority, contributing 72.8 per cent of the total (€8.8 billion), reflecting a 7.3 per cent growth. This growth was primarily driven by advertising […]
SVoD platforms in Italy saw 15.5 million unique users in December 2024, a rise of 453,000 from December 2023, according to data from the Communications Authority (AgCom). Netflix, however, experienced a 5.6 per cent decline in average unique users in 2024, down to 8.2 million. Prime Video, Disney+ and Now (Sky) all saw growth, reaching […]
RAI, the national public service broadcaster in Italy, with its Research Centre and Technology Directorate, together with EMG Italy, CVE, One TV, Sony Europe and the WUG Organising Committee, are pleased to announce the success of a series of 5G technology trials on a private network in the 4GHz band. Applied to TV production during […]
In a significant step towards planning first commercial service across the European continent, the 5G Broadcast Strategic Task Force (5BSTF) – comprising Media Broadcast (Germany), TDF (France), Cordiant Capital (UK), Emitel (Poland), CRA (Czech Republic), BTCY (Belgium), and RAI (Italy), supported by Rohde & Schwarz (Germany), is driving the development of a joint commercial roadmap […]
A new Comscore report, presented in Milan, reveals that despite the rise of digital and social media, traditional TV remains a dominant force in Italy. While 35 million Italian adults consume media daily via TV or online platforms, TV viewing significantly outweighs online activity. Italians average over 4 hours of daily television compared to just […]
Italian production and animation studio, Rainbow Group, has announced the appointment of Gian Paolo Tagliavia as Executive Vice President of TV, Digital and Talent. The new appointment, which follows Rainbow Group’s recent investment from The Equity Group, is a further demonstration of the Group’s expansion and innovation plans. Tagliavia has successfully led Rai Pubblicità and […]
San Marino’s public broadcaster, San Marino RTV, 50 per cent owned by Italian pubcaster Rai, has successfully restructured after facing financial difficulties. New director Roberto Sergio has overseen a significant turnaround. While previous efforts focused solely on addressing the broadcaster’s substantial financial losses of nearly €2 million in 2023 and a projected €1.5 million loss […]
Despute global trends to the contrary, Italian TV viewership increased by 1.1 per cent in 2024, driven by both traditional and connected TV. As detailed in the 2024 Yearbook of Italian Television by the Research Center on Television and Audiovisuals (CeRTA), this growth is primarily driven by streaming. Rai 1 remains the dominant channel, holding […]