As the world grapples with the ongoing ramifications of the Covid-19 pandemic, the digital advertising sector continues to show tremendous resilience. According to the newly-released IAB Internet Advertising Revenue Report, conducted by PwC, digital advertising revenues increased by 12.2 per cent in 2020 compared to 2019. “The second half of 2020 made up for the […]
Kantar, the UK insights and consulting company, has appointed Paul Sturgeon to lead its brand and marketing return on investment (ROI) offer. Sturgeon will support global and UK-based projects in his new role. Until recently he led Mindshare UK’s data science team. Prior to that he held senior roles at MediaCom and PwC. He is […]
India is planning tough regulations on Netflix, Hotstar, Amazon Prime Video, Disney+ and the other OTT players operating in the country. Currently the OTT broadcasters can operate free of restrictions, but the new regulations will see the streamers fall under the supervision of the country’s Ministry of Information & Broadcasting. Eight existing OTT operators had […]