PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and iQIYI International, an on-demand video streaming service providing beloved pan-Asian entertainment to international viewers, have announced an expanded partnership through the implementation of PubMatic’s OpenWrap OTT. As OTT services embrace programmatic to maximise revenue, expose their inventory to more advertisers and […]
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced a suite of enhancements to its CTV platform, providing publishers with market-leading technology innovation and unique brand demand while enabling buyers to achieve campaign performance across premium streaming inventory. The company processes well over 1 trillion CTV impressions per month […]
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Havas Media have announced the results of a new joint solution that exceeded viewability targets in cookieless environments. Data from Havas Media reveals that campaigns powered by the new integrated solution achieve a video completion rate of 73 per cent (versus […]
Digital advertising technologist PubMatic has launched Activate, an end-to-end supply path optimisation (SPO) solution designed to allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale. Initial launch partners include dentsu, FuboTV, GroupM, Havas, LG, Mars, and Omnicom Media Group Germany, among others. According to PubMatic, […]
PubMatic, an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, hasreleased an industry report titled The State of Online Video Advertising in Europe. The report highlights media buyers’ appetite to continue to increase investment in video advertising, in particular connected TV (CTV). Over […]
Leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute (PXI), have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. They will work collaboratively across the media and advertising ecosystem to help European advertisers, agencies […]
A Forrester Consulting study commissioned by sell-side digital advertising platform PubMatic uncovers two significant findings. First, brands are unsatisfied with the limited number of media companies that they currently leverage for buying CTV/OTT inventory. Second, mid-sized CTV/OTT publishers present a major opportunity for brands to get more from CTV/OTT, including access to key audiences and […]
IRIS.TV, the video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, has announced a global partnership to expand buyers’ access to contextually targeted connected TV (CTV) and video inventory in efficient, biddable environments. Media buyers can now access leading video data targeting tools enabled by IRIS.TV to target advertising […]
Samba TV, a global provider of omniscreen advertising and analytics, has announced a multi-market partnership with PubMatic, a sell-side platform for digital advertising. Samba TV’s first-party Connected TV data will be integrated with PubMatic’s advertising platform to provide media buyers with advanced omniscreen targeting capabilities across four of Europe’s largest advertising markets: the UK, Germany, […]
Premium digital technology company PubMatic has announced that mobile advertising grew significantly in the second quarter of 2020, despite the Covid-19 economic impact. According to PubMatic’s Q2 Quarterly Mobile Index, mobile advertising spend increased globally, rising 71 per cent over Q2 2019, and was also 8 per cent higher than Q1 2020. While mobile advertising decreased […]