According to Parks Associates’ latest research of 10,000 US broadband households, 82 per cent of US broadband households now have at least one OTT video service subscription, up from 76 per cent in Q1 2020. Parks revealed the data in advance of its fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual […]
Consumer research featured in Parks Associates’ OTT Video Market Tracker shows 47 per cent of US broadband households currently subscribe to Amazon Prime Video. The landmark content rights deal between Amazon Prime Video and the NFL, reportedly worth $1 billion annually, will help increase the service’s subscription uptake and regular viewers through exclusive rights to […]
Research firm Parks Associates’ latest consumer survey of 10,000 US broadband households shows that 34 per cent of US broadband households own at least one smart home device and 23 per cent now own three or more smart home devices, up from 19 per cent in 2019. “Smart home adoption has steadily increased, and the […]
Findings from research firm Parks Associates reveal that in Q3 2020, more than 50 per cent of US broadband households reported that their broadband usage has increased since the start of the Covid-19 crisis. While consumers report broadband performance is keeping pace with the increased demand, in Q3 2020, 24 per cent of fixed broadband […]
Research from Parks Associates finds 55 per cent of pay-TV households in the US report availability of live sports is important in their decision to keep their pay-TV service. “The churn rate for pay-TV services continues to trend significantly lower than the rate for OTT services,” said Steve Nason, Research Director, Parks Associates. “This is […]
Findings from research firm Parks Associates indicates that 60 per cent of pay-TV subscribers (accounting for nearly half of US broadband households) are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscription. The company’s study, Pay TV: Perception, Adoption, and Retention, notes that pay-TV providers are […]
A whitepaper from Parks Associates finds 26 per cent of US broadband households reported purchasing a consumer electronics (CE) device between February and May 2020, at the outset of the COVID-19 pandemic in the US. The whitepaper Supporting Today’s Connected Consumer, developed in cooperation with Sutherland, a global Digital Transformation company, addresses the expanding opportunities […]
Findings from research firm Parks Associates reveal that 43 per cent of US broadband households with traditional pay-TV are likely to switch to a virtual multichannel video programming distributor (vMVPD) in the next 12 months. The research, found in Growth and Challenges for vMVPDs, shows that while the absence of live sports and live performances […]
Parks Associates has released the new whitepaper Improving OTT Customer Engagement with Smart Data on the final day of its virtual conference Future of Video: OTT, Pay TV, and Digital Media. The whitepaper, developed in cooperation with Salesforce, finds approximately 40 per cent of US broadband households trialed at least one OTT service during the […]
Parks Associates research finds the overall annual churn rate for US OTT services, representing those subscribers who have cancelled a service as a percentage of the current subscriber base, dropped from 46 per cent in Q3 2019 to 38 per cent in Q3 2020. As a subset of subscription-based OTT services, vMVPDs experienced an even […]