Parks Associates has released its updated list of the top 10 US paid subscription OTT video services, based on estimated numbers of subscribers through September 2021 from the firm’s OTT Video Market Tracker. The research firm reports that based on quarterly surveys of 10,000 US broadband households, more than 80 per cent of broadband households […]

Parks Associates’ latest Video Services Dashboard reports that 19% of US broadband households have a vMVPD service, an online pay-TV service that offer bundles of live channels via third-party connected devices. “Successful companies offer what consumers want: choice, control, convenience – but in innovative new ways; via multiple payment options and business models on ubiquitous […]

Consumer data from Parks Associates reveals that 39 per cent of OTT viewers access video services based on specific content available. “Content is key to OTT success, and the path for consumers today to get to that content is the crucial search and discovery process,” said Paul Erickson, Senior Analyst, Parks Associates. “OTT players are […]

Parks Associates has announced the release of its latest Consumer Insights Dashboard, a new ongoing service that analyses the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home devices and services. The research reveals that among the most commonly adopted CE device categories, smart TVs and smart speakers/displays showed significant […]

Data from analyst firm Parks Associates reveals 54 per cent of US broadband households now combine one of the big three VoD players (Netflix, Amazon, Hulu) with at least one other subscription OTT service. Currently, 82 per cent of US broadband households subscribe to an OTT service, and OTT service stacking has grown exponentially as […]

The number of OTT subscriptions in the US will increase from nearly 230 million in 2021 to more than 277 million in 2026, an increase of over 20 per cent in five years, according to Parks Associates A whitepaper, The Evolving Digital Media Landscape, developed in partnership with Everise, also reveals that 80 per cent […]

Parks Associates research shows that 36 per cent of US broadband households now own a smart home device, an increase of 2 per cent over Q4 2020. “The residential security industry continues to experience a blurring of lines between professional and DIY solutions,” said Elizabeth Parks, President, Parks Associates. “Professional monitoring providers, like ADT, Brinks, […]

New research from Parks Associates finds that US cord-cutters are spending $85 (€72) per month on average for their online pay-TV or standalone subscription-based services, roughly $30 less than what they were paying for traditional pay-TV service. The firm’s Quantified Consumer: Cutters, Nevers, and the Rebundling of Video, examines consumer trends in unbundling video services […]

Findings from research firm Parks Associates Video Services Dashboard, part of its Consumer Insights Dashboard service, reveal that 82 per cent of US broadband households subscribe to at least one OTT service, up six points year-over-year, while 58 per cent subscribe to a traditional pay-TV service, down four points year-over-year. “The steady rise in online […]

Findings from research firm Parks Associates indicate that 88 per cent of US households have broadband, with an increasing number of connected devices tapping into high-speed connections to deliver safety, security, convenience, and energy-saving use cases. The firm’s latest whitepaper, Smart Products: Building the Modern Home, developed for GE Appliances and released ahead of the […]