Advanced Television

Parks Associates

Forecast: 20 connected devices per US home by 2025

Parks Associates research finds US broadband households have an average of 12 connected devices, which will increase to 20 by 2025, creating opportunities for service providers and manufacturers to deploy new value-added services to support the home network and all its devices. “The number of connected devices in the home is increasing just as people […]

June 15, 2020

Research: 76% US homes OTT subs

Findings from analyst firm Parks Associates indicate that 76 per cent of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41 per cent. Sixty-two per cent of US broadband

June 8, 2020

Analysis: Disney+, Apple TV+ make significant impact

Findings from a US consumer survey carried out by analyst firm Parks Associates suggest new OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the ‘Big 3’ Netflix, Amazon Prime Video, and Hulu. The research firm’s Market Snapshot: Disney+ and Apple TV+ […]

June 1, 2020