GroupM, WPP’s media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a joint study with TV ad measurement company iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10 per cent of streaming impressions play […]

Pluto TV, a Paramount company and FAST service, has announced a partnership with Têtu, the LGBTQ+ media brand in France and in the French-speaking world. The companies said that the partnership, which brings the Têtu brand to streaming for the first time, reflects their “shared mission to foster diversity and inclusion through the power of […]

The proliferation of new streaming services is disrupting the traditional pay-TV market, as US streaming subscriptions have increased at 37.4 per cent per year from 2014 to 2020, according to Altman Solon’s 12th annual Consumer Video Survey. The survey found that the number of  streaming services subscriptions per household jumped from 2.1 in 2020 to […]

VIS, Paramount’s international studio, has announced an exclusive agreement with Paco Cabezas, the prestigious showrunner and movie & television director (Penny Dreadful, Umbrella Academy, American Gods, The Alienist, Adiós) that will lead and direct several movie and television projects for the company´s brand portfolio.   Cabezas has worked in both Spain and the US over the […]

Dubai-based OSN used the CabSat show in Dubai to relaunch its branded bundle of pay-TV channels. OSN says the relaunch includes refreshed on-screen branding and 18 exclusive curated channels with 9 new or revamped channels. In its statement, OSN says: [The new look] is designed to deliver a distinct and world-class scheduled TV experience, OSN […]

Pluto TV, a Paramount-owned AVoD platform, has expanded to the Nordics – launching in Sweden, Denmark and Norway. The service has unveiled a programming line-up that features more than 70 unique and locally curated channels now live in each country. Pluto TV is launching in the Nordics through a transformational partnership with Nordic Entertainment Group […]

Paramount has secured the broadcast rights from Conmebol to broadcast and stream the Conmebol Libertadores in Latin America and Brazil, as well as the Conmebol Sudamericana in Brazil. Building off the momentum of previous deals for Paramount+ to exclusively stream the Premier League in Mexico and Central America and La Roja in Chile, this deal […]

Global SVoD subscriptions will increase by 485 million between 2021 and 2027 to reach 1.69 billion, according to the Global SVOD Forecasts report from analyst firm Digital TV Research. Six US-based platforms will have 988 million paying SVoD subscribers by 2027, up from 612 million in 2021. “Our Netflix forecasts for 2027 are 29 million […]

Paramount Global has announced key leadership appointments to further the company’s international expansion of its streaming products, Paramount+ and Pluto TV. Marco Nobili has been promoted to Executive Vice President (EVP), International General Manager  (GM) of Paramount+, where he will lead the strategy and execution for Paramount+’s continued expansion in markets worldwide. Olivier Jollet (pictured) […]

Paramount UK has announced the appointment of Federico Ruiz as Commissioning Editor, Factual and Non-Scripted. Ruiz joins from Firercracker Films where he was Head of Factual Entertainment. He will commission factual titles across the Channel 5 portfolio as well as the streaming service Paramount+, which launches in the UK and Ireland on June 22nd. Ruiz’s […]