Advanced Television

paramount

Mediawan’s Le Stade on Paramount+

Paramount+ has announced that its local original Le Stade (‘The Stadium‘) is debuting on the platform in France this year. Through a partnership with Mediawan, the independent European studio, season 1 of the original docu-series is premiering on Paramount+ in France on December 22nd, followed by other international markets in 2023. The second season has […]

December 21, 2022

Drew Barrymore fronts Pluto TV campaign

Pluto TV, the free streaming television service, has premiered a new global brand campaign starring Drew Barrymore on her daily talk show, The Drew Barrymore Show. The new ‘Stream Now. Pay Never’ campaign features three unique commercial spots highlighting the streaming service’s no strings attached approach to accessing programming and entertainment. The video spots officially […]

December 16, 2022

Study: Paramount+ sees biggest gains amongst US SVoDs

According to the latest DASH study by The Advertising Research Foundation (ARF), the household penetration levels of the major subscription streaming services held mostly flat YoY in the US, with the exception of Paramount+, which has jumped up to 17 per cent from 11 per cent. Additionally, Disney (41 per cent up from 39 per […]

December 15, 2022

Research: Paramount+ best-value US SVoD

Priced at $6 (€5.70) but with a content value of over $8.50 a month, Paramount+ is the best value streaming service in the US, according to the latest Popularity and Critical Rating data from Ampere Analysis. Disney+ is a close second with a content offer able to justify its recent $3 per month price increase […]

December 9, 2022By Colin Mann

Paramount+ continues European rollout

SVoD service Paramount+ has launched in Germany, Switzerland and Austria with thousands of hours of entertainment, following the launch of the service in France on December 1st, and establishing a year of global expansion as the service is now live in 45 markets. To celebrate its latest launch, Paramount rolled out its iconic Blue Carpet […]

December 8, 2022By Colin Mann

Analysis: Hybrid AVoD-SVoD to drive major platforms

Global SVoD subscriptions will increase by 428 million between 2022 and 2028 to reach 1.76 billion – showing that there is still plenty of growth left, according to the SVOD Forecasts Update report from analyst firm Digital TV Research. “We estimate that Netflix will provide its hybrid AVoD-SVoD tier in 85 countries by 2028, with […]

December 5, 2022

Paramount+, British Airways channel partnership

SVoD service Paramount+ is partnering with British Airways to preview some of the streamer’s best television series on long-haul international flights. A dedicated channel on the airline’s Highlife entertainment platform will feature a curation of exclusive Paramount+ series for all ages, including Halo, The Offer, Queen of the Universe, Kamp Koral: Spongebob’s Under Years, Icarly, […]

December 5, 2022

Research: Hulu appeal lessens

Hulu users, including paid subscribers and unpaid users, are less likely to turn to the service for viewing network TV shows than they were in previous years, according to data from Kagan’s US online Consumer Insights surveys. Results show that the decline of users indicating they most enjoy prior seasons of network TV series on […]

December 2, 2022

Pluto TV lands in Canada

Pluto TV, the FAST (free ad-supported streaming television) service, has made its debut in Canada, streaming more than 20,000 hours of free programming. This marks Pluto TV’s most robust content at launch offering to-date, introducing a lineup of over 110 thematic and single-series channels curated from a library containing thousands of titles from Paramount and […]

December 1, 2022

ITVX signs Paramount content deal

ITV has signed a multi-year licensing deal with Paramount Global Content Distribution which will allow UK audiences to stream a number of hit series on ITVX for free in 2023 and beyond. Titles include vampire horror From Dusk Till Dawn: The Series starring DJ Cotrona available from January; Beauty and the Beast starring Jay Ryan […]

November 30, 2022By Nik Roseveare