datafuelX, a specialist in analytics & technology provider in TV multi-currency solutions, has announced the launch of M3, a full-service SaaS platform designed to support and advance the TV industry’s shift to a more audience-centric, multi-currency marketplace. The robust optimisation engine allows customers to optimize by audience GRPs, impression, eCPMs, index, and reach, generating timely, […]
Industry consortium IAB Tech Lab has formed an Advanced TV Commit Group which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable. The Group aims to drive interoperability and standardisation across the entire TV ecosystem. Inaugural members include: Extreme Reach Paramount EW Scripps NBCUniversal GroupM VAB […]
VIDAA, the smart TV OS powering Hisense, Toshiba, and other regional OEM brands, and Paramount have announced a new partnership to bring Paramount+ to smart TVs powered by VIDAA in Canada and Latin America, including Brazil. VIDAA viewers in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, […]
Verizon is offering Netflix, Paramount+ and Showtime together as a bundle via +play. For a limited time, US subscribers can get Netflix’s Premium Plan and the Paramount+ with Showtime bundle together for $25.99 (€24.15). Verizon says this is the first time the streaming services have been offered together, giving its customers added value on their […]
Stars of Star Trek: Strange New Worlds were ‘beamed in’ from LA and New York to participate in a hologrpahic panel at London’s MCM Comic Con on May 26th, ahead of the series returning for a second season on Paramount+ on June 15th. Cast members Rebecca Romijn (Una Chin-Riley), Ethan Peck (Spock), Celia Rose Gooding […]
Streaming platform Roku has announced that Paramount+ will become the first entertainment brand to launch a custom Roku City Neighborhood. The new Roku City Neighborhoods will feature brand-specific buildings, visuals, and destinations to make those brands highly visible, right when viewers start and end their streaming session. Roku City has nearly 40 million homes enjoying […]
An ANGA COM panel gathered senior representatives from the main SVoDs and in-country broadcasters to debate new growth in TV and video. Christoph Schneider, Managing Director of Prime Video Germany, pointed out that as household penetration of services was lower than in most European markets, there was plenty of potential for growth. That was as […]
The upcoming 2023 Tony Awards will now be televised on June 11th. Previous announcements said the telecast would be cancelled because of the Writers Guild of America (WGA) strike. The WGA has confirmed it will not now picket the Awards. The news comes after the Broadway League and American Theatre Wing, which jointly present the […]
Following its December 2022 launch in France, streaming platform Paramount+’s viewership has been boosted by distribution agreements with Canal+, Orange and Amazon. The SVoD offering, which offers titles including Tulsa King (pictured), Halo and Mayor of Kingstown, is now present in 4 per cent of French households and its penetration rate has jumped 70 per […]
The Smithsonian Channel has been hit with staff reductions at its Washington HQ. Local reports say that Smithsonian’s editorial team has been badly affected by a sizeable number of staff cuts. The lay-offs follow on from the Showtime/Paramount combination and – besides a 25 per cent headcount reduction – has also resulted in redefining its […]