Advanced Television

OTT

Forecast: 2021 will be the year of vertical integration

Overlapping ecosystems are to dominate entertainment service strategy in 2021, with games, audio, and video set to come under one provider, suggests a report from consultancy firm Omdia. According to Maria Rua Aguete, Senior Research Director at Omdia, vertical integration and commoditisation of IP will come under renewed focus. The report, 2021 Trends to Watch: […]

October 27, 2020

Simplestream, VISTA Worldlink deal

On-demand and OTT specialist Simplestream and media solutions provider VISTA Worldlink have formed a strategic partnership for the US market, with VISTA now offering Simplestream’s App Platform as part of its VIBE (Video Internet Broadcast Eco-system) end-to-end service for both new and existing customers. The partnership will enable VISTA to combine the elements of traditional […]

September 28, 2020

European club rugby launches OTT service

European club rugby fans around the world will have better access to the Heineken Champions Cup and European Rugby Challenge Cup with the launch of a new OTT platform, epcrugby.tv, supplementing continuously increasing global audiences. Powered by live video and OTT specialist StreamAMG, the direct-to-consumer service will show matches in both tournaments live in territories […]

September 18, 2020

Analyst: US Disney+ subs to surpass Hulu by 2024

According to research firm eMarketer’s latest estimates for OTT video services in the US, Disney+ will have 72.4 million users in 2020, representing 32.1 per cent of OTT viewers. The number of Disney+ viewers has swept past that of Apple TV+ (18.8 million), which is impressive given that both services launched in November 2019. Additionally, […]

September 15, 2020

Analyst: E Europe to add 16m SVoD subs

Eastern Europe will have 26.42 million paying SVoD subscriptions by 2025, more than double the 10.26 million recorded by end-2019 according to the Eastern Europe SVOD Forecasts report from analyst firm Digital TV Research. From the 16 million additional subscriptions, Russia will generate 4.8 million to take its total to 8.8 million and Poland 5 […]

September 14, 2020

DISH, Verizon addressable ad partnership

Verizon Media is expanding its omnichannel programmatic platform, forging an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household addressable ad inventory. The deal enables advertisers to access traditional linear channels alongside pure-play CTV/OTT media, including SLING TV, driving meaningful connection and monetisation across […]

September 3, 2020

Research: US pay-TV penetration falls to 62%

Parks Associates consumer research finds 62 per cent of US broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69 per cent in Q1 2019, even as the average amount of video watched per week has spiked to more than 37 hours per household. “The explosion of online […]

August 25, 2020

Survey: 59% happy to only stream sport

Research from cloud-based video production company Grabyo reveals that 59 per cent of UK sports fans would be willing to switch exclusively to streaming for live content and the latest highlights. The report shows that

August 21, 2020

Analyst: OTT revenues hit $83bn

Global online TV episode and movie revenues reached $83 billion (€70.35bn) in 2019, climbing from $67 billion in 2018 and up by $50 billion on 2017, according to the OTT TV and Video Databook from analyst firm Digital TV Research. From the $16 billion additional

August 10, 2020

BKFC selects Simplestream for OTT platform

OTT service specialist Simplestream has confirmed that its App Platform has been selected by BKFC, the bare-knuckle boxing championship, to launch a new live and on demand subscription service for fighting fans across the globe. Under the new multi-year agreement, Simplestream is providing the end-to-end solution that will power the OTT BKFC digital destination, BKTV, […]

July 30, 2020