Altice USA, the cable television and broadband provider, has unveiled a rebrand amid ongoing challenges in its traditional video services segment. The company, which has long operated under the Altice banner, revealed the entity will transition to Optimum Communications, marking a deliberate pivot toward its most recognised consumer-facing brand in the US. From November 19th, […]

Sky Media has announced Optimum Nutrition as the Official Nutrition Partner of Sky Sports. The campaign marks the first foray of Optimum Nutrition into UK TV advertising.  This year Optimum Nutrition is expanding their marketing strategy to harness the scale of TV and VoD platforms. Working in partnership with Sky Sports, the partnership will help […]

Americans staying home are happier with their Internet and subscription TV service, according to the ACSI Telecommunications Report 2019-2020 from The American Customer Satisfaction Index (ACSI). Video streaming maintains its status leading customer satisfaction Covid-19 has dramatically changed the way Americans work and how they spend their leisure time. With stay-at-home and work-from-home becoming a […]