Super Bowl Sunday ranks as one of the most heavily viewed days of television each year throughout the US, and this year’s Super Bowl Sunday, (on February 9th), tracked with historic trends as TV viewing across the day exceeded 110 billion viewing minutes according to Nielsen’s The Gauge report for February. This total day viewership […]

Paramount+ has renewed breakout hit Landman for a second season. The debut season of Landman ranked as a Top 10 SVoD Original Series across all SVoDs for Q4 alongside Paramount+ originals Tulsa King and Lioness. This marks only the second time since Nielsen began tracking SVODs (Q3–17), that a service had three of the top 10 series […]

Gracenote, the content data business unit of Nielsen, has released a report providing data and insights on the changing state of free ad-supported streaming television (FAST) for distribution platforms and advertisers seeking to monetise consumer engagement with FAST programming. The report delves into the number of active FAST channels in key markets, the amount of […]

An estimated 36.6 million Americans watched President Donald Trump’s address to a joint session of Congress on March 4th, according to Nielsen figures. Viewership peaked from 9:45pm – 10:00pm ET with 37,895,000 viewers who tuned in for the longest presidential speech to lawmakers on record at nearly 100 minutes. This year’s audience was up over […]

Nielsen has announced the appointment of Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading the company’s newly established Custom Research Division across the Pacific region. With more than 20 years experience in the media and research sector in Australia, Riolo will oversee Nielsen’s primary research projects, managing all aspects from […]

A number of major European Joint Industry Committees (JICs), Media Owner Committees (MOCs), and professional research companies have announced that they will join to create the Audience Measurement Coalition (AMC). The AMC will serve as a voice to European regulators on all policy matters related to audience measurement in the context of the adoption of the […]

An estimated 24.6 million Americans tuned in on January 20th to watch the inauguration of Donald Trump as 47th president of the US, according to Nielsen. Viewership peaked with 34.4 million viewers during the 12:15pm ET quarter-hour. While coverage varied by network, 15 networks aired coverage of the 60th Inauguration Day events from approximately 10:30am […]

Nielsen’s The Gauge report for the December 2024 interval was bookended by the Thanksgiving and Christmas holidays, both of which are historically known for accumulating high volumes of TV viewing in the US. These drivers contributed to a 4 per cent increase in overall time spent watching television compared with November, with each holiday also […]

Nielsen, the specialist in audience measurement, data and analytics, has announced the appointment of Inam Mahmood as its new General Manager, Audience Measurement, EMEA. Mahmood joins Nielsen from Revolut. He will report to Amilcar Perez, Chief Revenue Officer, Audience Measurement, and be based in London. At Revolut, Mahmood played a pivotal role in driving revenue […]

Prime Video’s third exclusive season of Thursday Night Football (TNF) set new all-time highs and once again registered double-digit, year-over-year audience growth. “Prime Video continues to build TNF into one of the most valuable franchises in media, with best-in-class production quality, AI-powered innovations, interactive advertising offerings, and rising viewership among current and future generations of […]