MarketCast has announced the appointment of Lyndon Campbell to its senior leadership team as Corporate Senior Vice President and General Manager of MarketCast Sports, Live Events and Brands. The long-time Nielsen Sports leader will be responsible for guiding all client services, commercial activities and growth initiatives for MarketCast’s sports, lifestyle brand, and live events clients, […]
Gracenote, a Nielsen company, is creating new opportunities for video services seeking to leverage sports content. With the launch of Gracenote Streaming Sports Catalogs, TV providers in the US can now connect fans to live games and related content available across different OTT sources. “The rapid rise of OTT services and platforms is causing all […]
For the first time Nielsen has included an SVoD top 10 ranking in its audience performance report for the US. For the week starting August 3rd
Public Health England was the UK’s biggest spender in traditional advertising during the lockdown period, reveals Nielsen AdIntel data. Unilever takes second place, spending £29.4 million (€32.5m), followed by Procter & Gamble at £27.7 million. Overall, the UK’s lockdown period saw a huge drop in advertising, as lifestyle restrictions and budget concerns led to a […]
Ratings group Nielsen revealed a new plan to cut costs that will result in the reduction of its global workforce by about 3,500 employees. The company expects that plan to generate savings of about $250 million (€220.7m) annually after taking a 2020 pre-tax restructuring charge of about $150 million to $170 million dollars. Nielsen also […]
Nielsen Gracenote has strengthened its Sports businesses by appointing David Faulknor to the key role of Senior Vice President, Product Management. Tapping nearly 20 years of product leadership experience with top companies in the sports and media verticals, Faulknor is responsible for bringing innovative insights, analytics and data offerings to market for Nielsen and Gracenote […]