Nielsen has revealed that, according to Ad Intel data, advertising investment across key media in the UK increased during the first six months of 2022 returning to pre-pandemic levels of spend. Digital display, Outdoor and Cinema stood out in the first two quarters of 2022 in terms of per cent increase year on year. Nielsen […]
Shareholders of audience measurement, data and analytics specialist Nielsen have approved the previously announced agreement for Nielsen to be acquired by a private equity consortium composed of Evergreen Coast Capital Corp.an affiliate of Elliott Investment Management and Brookfield Business Partners together with institutional partners. Shareholders approved the $28 (€27.93) per share in an all-cash transaction valued […]
iSpot, the real-time TV measurement company, has hired Will Waldron, a veteran US Census Bureau supervisory statistician, as vice president of research to oversee statistical quality standards and methodological practices of its television ratings and ad measurement products. In this role, Waldron will focus on data fidelity, measurement veracity and ratings reliability. He will have […]
Nielsen has revealed that streaming usage surpassed cable in July to claim the largest share of US television viewing for the first time, according to The Gauge, Nielsen’s monthly total TV and streaming snapshot. Streaming represented a record 34.8 per cent share of total television consumption, while cable and broadcast came in at 34.4 per […]
Gracenote, the content solutions unit of Nielsen, says it is paving the way for programming sources to drive the success of their entertainment offerings and improve ROI in the streaming-first world with the launch of Gracenote ID Distribution System. This enables programme owners and creators to leverage Gracenote IDs to manage their content, streamline distribution […]
Gracenote, the content solutions pillar of Nielsen, has introduced Distribution Dynamics and Programme Availability Archive, new datasets which help content owners and buyers optimise programme licensing and acquisition strategies as TV viewership booms. Complementing Gracenote’s existing Content Analytics offerings, these syndicated datasets provide the content marketplace insights into characteristics of programming that drives consumption and […]
Entertainment metadata and content IDs specialist Gracenote has launched Gracenote Streaming Channels Data aimed at enabling content discovery platforms better to connect consumers to programming on free ad-supported TV (FAST) channels as well as linear channels on virtual MVPD (vMVPD) services. By integrating this new solution, Gracenote says that content aggregators can now more effectively […]
Audience measurement specialist Nielsen has been selected to participate in TikTok’s Media Mix Modelling programme, which brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform. Nielsen and TikTok have worked […]
The Gauge, the monthly total US TV viewing snapshot from Nielsen, revealed that streaming reached another record high in April, capturing 30.4 per cent of total TV viewing and surpassing its previous record of 29.7 per cent set in March 2022. While overall TV viewing dropped by 2.1 per cent from March, streaming volume in […]
Nielsen has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment manufacturer (OEM) inventory, enabling media buyers and sellers to obtain accurate, person-level viewership inclusive of co-viewing across Samsung and VIZIO devices, in addition to Roku, Hulu and other streaming platforms in the US. Nielsen says media buyers can now […]