Audience measurement, data and analytics specialist Nielsen is enhancing its national television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes. It says the enhancement to Nielsen Individual Commercial Metrics will help pave the way for true comparability across […]

Advertising spend was decimated by the pandemic, with the UK’s ad market down by 7.2 per cent in 2020. However, although many businesses were forced to cut their advertising budgets, figures show that many significantly increased their investment in TV advertising in 2020 – and have continued in 2021. According to data from Nielsen, a […]

Media Distillery, a provider of AI technology enabling visibility into what’s inside video content, and Gracenote, the content solutions pillar of Nielsen, have integrated their respective technologies and datasets to create a powerful solution to optimise Electronic Programme Guide (EPG) utility. Available immediately, this offering helps pay-TV operators including cable, satellite, terrestrial, IPTV, streaming and […]

TVSquared, a global player in converged TV ad measurement and attribution, has announced the addition of Debbie Wogan as chief revenue officer (CRO) and Jessica Hindlian as senior vice president (SVP) of identity and partnerships. Wogan brings more than 20 years of digital sales leadership experience. She previously held roles as principal agency manager at […]

Roku and Nielsen have announced that Roku has now enabled publishers to measure channel content on Roku devices within Nielsen Digital Content Ratings (DCR). Digital Content Ratings provides access to deduplicated reach and demographic insights for channels on Roku devices to identify which programs most effectively reach key audiences. This increase in coverage helps content […]

Nielsen is relaunching its streaming video measurement solutions under a new Nielsen Streaming Solutions banner. Broadcasters and streamers have been looking at alternatives for measuring across platforms and alternative metrics as currency for buying and selling commercials. Nielsen says its new streaming measurement suite includes Nielsen Streaming Platform Ratings (formerly Streaming Video Ratings), which measures […]

The Media Ratings Council has suspended its accreditation for Nielsen’s national TV ratings service after Nielsen was found to be undercounting TV audiences. In response to the news, Dave Otten, CEO and co-founder of JW Player, said he believes Nielsen will soon be obsolete as more audiences switch to streaming (for context, JW Player’s software […]

A senior NBCUniversal executive has suggested that although the media and technology landscape has completely transformed over the last few years, advertising measurement remains outdated, proposing that it is time for the industry to declare measurement independence. “Here’s something we all know,” writes Kelly Abcarian, EVP, Measurement & Impact, NBCUniversal, Advertising and Partnerships in an […]

Nielsen announced its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a privacy-first media environment. Third-party cookie deprecation is fundamentally changing the advertising ecosystem. Combined with the deterioration of other digital identifiers, there’s greater emphasis on first party data, which provides a good […]

Global data, measurement and analytics company, Nielsen, has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. TVTY brings a wide range of outcomes capabilities that improve TV campaign execution. TVTY’s solutions enable advertisers and agencies to optimise their spend based on the outcomes most […]