TVSquared, a global player in converged TV ad measurement and attribution, has announced the addition of Debbie Wogan as chief revenue officer (CRO) and Jessica Hindlian as senior vice president (SVP) of identity and partnerships. Wogan brings more than 20 years of digital sales leadership experience. She previously held roles as principal agency manager at […]
Roku and Nielsen have announced that Roku has now enabled publishers to measure channel content on Roku devices within Nielsen Digital Content Ratings (DCR). Digital Content Ratings provides access to deduplicated reach and demographic insights for channels on Roku devices to identify which programs most effectively reach key audiences. This increase in coverage helps content […]
Nielsen is relaunching its streaming video measurement solutions under a new Nielsen Streaming Solutions banner. Broadcasters and streamers have been looking at alternatives for measuring across platforms and alternative metrics as currency for buying and selling commercials. Nielsen says its new streaming measurement suite includes Nielsen Streaming Platform Ratings (formerly Streaming Video Ratings), which measures […]
The Media Ratings Council has suspended its accreditation for Nielsen’s national TV ratings service after Nielsen was found to be undercounting TV audiences. In response to the news, Dave Otten, CEO and co-founder of JW Player, said he believes Nielsen will soon be obsolete as more audiences switch to streaming (for context, JW Player’s software […]
A senior NBCUniversal executive has suggested that although the media and technology landscape has completely transformed over the last few years, advertising measurement remains outdated, proposing that it is time for the industry to declare measurement independence. “Here’s something we all know,” writes Kelly Abcarian, EVP, Measurement & Impact, NBCUniversal, Advertising and Partnerships in an […]
Nielsen announced its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a privacy-first media environment. Third-party cookie deprecation is fundamentally changing the advertising ecosystem. Combined with the deterioration of other digital identifiers, there’s greater emphasis on first party data, which provides a good […]
Global data, measurement and analytics company, Nielsen, has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. TVTY brings a wide range of outcomes capabilities that improve TV campaign execution. TVTY’s solutions enable advertisers and agencies to optimise their spend based on the outcomes most […]
ViewersLogic, the single-source data expert, has announced an investment from NielsenIQ as the business accelerates into a period of rapid growth. Despite today’s multimedia world, research companies still measure media in silos before fusing the data points together, aiming to understand consumer behaviour. The result is high cost, poor quality, probabilistic data that fails to […]
The pandemic was the catalyst for streaming services, which gained traction amongst a broader range of consumers, according to The Gauge, research firm Nielsen’s new monthly total TV and streaming snapshot. Over the last year, several traditional media companies entered the streaming space, taking advantage of their vast video libraries and launching just in time […]
Comscore, a partner for planning, transacting and evaluating media across platforms, has announced a new agreement to provide Capitol Broadcasting with Comscore’s local TV measurement, including for WRAL & WRAZ in Raleigh, NC. “Comscore has been a reliable partner for us over the past years, but we tried to make a go just using a […]