Global data, measurement and analytics company, Nielsen, has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. TVTY brings a wide range of outcomes capabilities that improve TV campaign execution. TVTY’s solutions enable advertisers and agencies to optimise their spend based on the outcomes most […]
ViewersLogic, the single-source data expert, has announced an investment from NielsenIQ as the business accelerates into a period of rapid growth. Despite today’s multimedia world, research companies still measure media in silos before fusing the data points together, aiming to understand consumer behaviour. The result is high cost, poor quality, probabilistic data that fails to […]
The pandemic was the catalyst for streaming services, which gained traction amongst a broader range of consumers, according to The Gauge, research firm Nielsen’s new monthly total TV and streaming snapshot. Over the last year, several traditional media companies entered the streaming space, taking advantage of their vast video libraries and launching just in time […]
Comscore, a partner for planning, transacting and evaluating media across platforms, has announced a new agreement to provide Capitol Broadcasting with Comscore’s local TV measurement, including for WRAL & WRAZ in Raleigh, NC. “Comscore has been a reliable partner for us over the past years, but we tried to make a go just using a […]
Gracenote, a Nielsen company, has expanded its international video metadata coverage to include Poland to serve the country’s healthy appetite for entertainment content. Gracenote metadata will enable subscribing clients such as pay-TV providers, broadcasters and streaming platforms to elevate the entertainment experiences they offer to Polish viewers by driving increased tune-in for popular local and […]
At the first-ever Disney Platform Tech Showcase on March 2nd, Disney Advertising Sales highlighted the Company’s investments in technology and innovation – unveiling strategies and solutions around data-driven precision, premium ad experiences and frictionless transactions for marketers. “Disney is a global leader of excellent storytelling with award-winning franchises that capture the hearts and minds of […]
Gracenote, the content services arm of Nielsen Media, has launched Personalized Imagery to help video services increase engagement by presenting the most appealing programme images to viewers in their user interfaces (UIs), content carousels and programme guides. Leveraging Gracenote Video Descriptors including mood, theme and scenario in conjunction with cast information, the all-new imagery created […]
Nielsen and Roku have announced a strategic alliance that that they say will help shape the future of media and TV measurement in a streaming-first market. Roku has entered into an agreement to acquire Nielsen’s Advanced Video Advertising (AVA) business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. The […]
Nielsen has announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution. The company says that thus new technique ensures advertisers and publishers are able to understand the entire consumer journey across platforms, better optimise their spend and prove the impact of advertising. To combat the issue of data […]
Information, data and market measurement firm Nielsen is launching Gracenote Inclusion Analytics, which it says will deliver unprecedented visibility into the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it. The new solution empowers content creators, owners, distributors and advertisers with much-needed data around on-screen diversity and […]