Broadcast and cable’s share of viewing dropped below 50 per cent (to 49.6 per cent) in the US as streaming hit a new high in July, according to Nielsen. Broadcast’s share was 20 per cent in July, a new low, down from 20.8 per cent in June. Cable had a 29.6 per cent share, down […]
Audience measurement, data and analytics specialist Nielsen and French media company Groupe M6 are to cooperate to power Open Web digital measurement in France. The cooperation sees Groupe M6 become the first European publisher to help fuel Nielsen’s demographic data in its Identity System for French digital campaigns helping to provide a more precise measurement […]
Audience measurement, data and analytics specialist Nielsen has agreed a multi-year data licence renewal with Comcast Corporation. Under the terms of the agreement, Nielsen will expand its use of Comcast’s return path data (RPD) in its national and local television and cross-media measurement services via its de-duplicated, audience measurement solution, Nielsen One. Nielsen will also […]
According to Nielsen’s June 2023 report of The Gauge, the media measurement company’s monthly snapshot of total broadcast, cable and streaming consumption that occurs via television, streaming accounted for 37.7 per cent of overall TV usage in the US in June, a record high share total for the digital format. By comparison, cable content viewing […]
Great American Family has extended its ratings growth streak after closing out Second Quarter 2023 with new milestones across key demos. According to Nielsen Media Research, Great American Family finished the quarter as TV’s fastest-growing network among Women 25-54, Households and Total Viewers. The network also retained its #1 ranking as the fastest-growing network in […]
Streaming accounted for 36.4 per cent of time spent watching TV in the US in May, according to Nielsen’s May 2023 report of The Gauge, the media measurement company’s monthly snapshot of total broadcast, cable and streaming consumption that occurs via television. By comparison, 31.1 per cent of TV viewing was spent watching cable content, […]
Nielsen, has announced that it intends to make its Nielsen ONE audience measurement data available as an input to EDO’s predictive outcomes solution for mutual clients. Similarly, EDO intends to make its outcomes measurement data available as an input of Nielsen’s Media Impact planning software for mutual clients. The combination of these datasets will allow […]
Audience measurement, data and analytics specialist Nielsen is introducing Nielsen Media Data Room (MDR), a cloud-based platform designed to modernise the way the company distributes its wealth of audience data. As census first-party data from clients plays an increasing role in measurement, Nielsen says this will provide the industry with the necessary means to access […]
Nielsen has released The Push For Change: Examining LGBTQ+ Representation in Media and Advertising report, which highlights that gender diverse audiences are increasingly more welcoming to brand engagements that are targeted based on sexual orientation and/or gender identity. Yet, while these audiences are more receptive to targeted brand messaging, there is still a significant gap in […]
Relo Metrics, the AI-powered sponsorship analytics platform, has announced the appointment of Paul Shortley, formerly Senior Vice President for Sales Transformation at Nielsen, as its new Chief Revenue Officer (CRO). Shortley is tasked with shaping Relo Metrics’ Americas and European roll out as well as to help transform the sports sponsorship space with data-driven measurement […]