Great American Family has extended its ratings growth streak after closing out Second Quarter 2023 with new milestones across key demos. According to Nielsen Media Research, Great American Family finished the quarter as TV’s fastest-growing network among Women 25-54, Households and Total Viewers. The network also retained its #1 ranking as the fastest-growing network in […]
Streaming accounted for 36.4 per cent of time spent watching TV in the US in May, according to Nielsen’s May 2023 report of The Gauge, the media measurement company’s monthly snapshot of total broadcast, cable and streaming consumption that occurs via television. By comparison, 31.1 per cent of TV viewing was spent watching cable content, […]
Nielsen, has announced that it intends to make its Nielsen ONE audience measurement data available as an input to EDO’s predictive outcomes solution for mutual clients. Similarly, EDO intends to make its outcomes measurement data available as an input of Nielsen’s Media Impact planning software for mutual clients. The combination of these datasets will allow […]
Audience measurement, data and analytics specialist Nielsen is introducing Nielsen Media Data Room (MDR), a cloud-based platform designed to modernise the way the company distributes its wealth of audience data. As census first-party data from clients plays an increasing role in measurement, Nielsen says this will provide the industry with the necessary means to access […]
Nielsen has released The Push For Change: Examining LGBTQ+ Representation in Media and Advertising report, which highlights that gender diverse audiences are increasingly more welcoming to brand engagements that are targeted based on sexual orientation and/or gender identity. Yet, while these audiences are more receptive to targeted brand messaging, there is still a significant gap in […]
Relo Metrics, the AI-powered sponsorship analytics platform, has announced the appointment of Paul Shortley, formerly Senior Vice President for Sales Transformation at Nielsen, as its new Chief Revenue Officer (CRO). Shortley is tasked with shaping Relo Metrics’ Americas and European roll out as well as to help transform the sports sponsorship space with data-driven measurement […]
According to Nielsen’s April 2023 report of The Gauge, the media measurement company’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through US television, cable was the only category to record an increase in share this month (+0.4 pts), boosted by an upswing in cable news viewing. This gain for cable also represents […]
The Los Angeles Lakers vs Golden State Warriors game on May 6th delivered ESPN’s largest NBA Conference Semi-finals Game 3 audience in 24 years (since 1999) across all US networks. Despite the 30-point margin of victory, the ABC broadcast averaged 8,373,000 viewers and peaked with 9,719,000 viewers at 10:30om ET, according to Nielsen. Lakers vs […]
Nielsen has introduced Nielsen ONE Content Alpha, a cross-platform solution delivering measurement of content viewing across all device types. Nielsen ONE Content is the next step in the overall Nielsen ONE vision to provide deduplicated cross-media metrics for ads and content. The Alpha, which is initially focused on programme level measurement across platforms, is the […]
Findings from audience measurement, data and analytics specialist Nielsen’s 2023 Annual Marketing Report, indicate that 84 per cent of marketers are including streaming platforms in their media planning to meet their audiences, yet only 49 per cent of survey respondents view OTT and CTV as effective advertising channels. The fifth annual report, which surveyed nearly […]