The premiere of The Walking Dead: The Ones Who Live set all-time records for both viewership and customer acquisition on AMC+ and is the #1 US cable drama premiere of the 2023/24 television season in key demos. The debut episode delivered nearly 3 million premiere night viewers in Nielsen live+3 ratings, the biggest premiere night […]
Do films with certain characteristics tend to get nominated for Best Picture at the Academy Awards? Nielsen’s Gracenote ran an analysis to answer this question tapping its descriptive metadata around entertainment content.Among other characteristics, the taxonomy of Gracenote Video Descriptors cover 294 different Video Moods organised hierarchically from broad, high-level concepts (Level 1) to more […]
Winter weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership by 3.7 per cent acros the US in January, according to Nielsen’s The Gauge report. While historically characteristic for the month, the uptick was perhaps more noteworthy because it was 1.4 per cent above its level in 2023 – a […]
Nielsen has announced that its Pacific Broadcaster & Publisher Lead, Tony Boyte, will be reducing duties before stepping down in April. Replacing him will be Scott Gillham, who brings more than 20 years of Nielsen experience to the role. Nielsen Pacific Managing Director, Monique Perry, commented: “I would like to thank Tony for his leadership […]
Nielsen will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE Ads to measure audiences in markets including Australia, Germany, India, Indonesia, Italy, Japan, Mexico, the Philippines, South Korea, Thailand and the UK. This […]
CNN has regained its once routine top position amongst cable TV broadcasters. CNN reports that the news channel was in the Top 5 stations overall in January, with viewership up 15 per cent over near-rival MSNBC, quoting Nielsen data and Comscore numbers. In the first month of this US presidential election year, CNN says its […]
Prime Video’s second season of exclusive Thursday Night Football (TNF) in the US saw substantial viewership gains and set multiple all-time marks for the most streamed NFL games in history. According to Nielsen, TNF on Prime Video registered a +24 per cent increase among total viewers over the previous season (11.86 million vs 9.58 million). […]
EDO, the TV outcomes company, and Experian, the information services company, will enrich EDO’s Connected TV (CTV) outcomes data with demographic attributes from Experian for more granular measurement across major leading TV platforms and manufacturers. The collaboration will enhance EDO’s IdentitySpine solution, which offers identity matching and resolution capabilities, with attributes such as age, gender, […]
ThinkAnalytics, a specialist in TV content discovery, viewer data insights, and targeted advertising, has announced the appointment of media and advertising industry veteran, Matt Pagen, to its ThinkAdvertising team. Pagen joins Strategic Advisor Jo Kinsella in the continued expansion for ThinkAdvertising as the company continues to pave the way for innovation and growth in cross-platform […]
Nielsen, the specialist in audience measurement, data and analytics, is launching Nielsen ONE, its cross-media measurement solution, in markets around the world, beginning with Nielsen ONE Content in Denmark. This launch is the first step in a global rollout of deduplicated, comparable, and comprehensive measurement of audiences across all platforms and media types. The timing […]