It is well known that the pandemic increased streaming consumption – and now Kantar Media TGI has put a percentage on that.  It has compared data on consumer sentiment and behaviour data for media consumption and found that, in March 2019, 26 per cent of British adults agreed that online TV streaming means they now […]

From October 28th, Swisscom’s blue Binge will launch a combined Netflix Basic and Disney+ subscription (Standard option) for CHF 19.90 (€21.28) per month, making it around 28 per cent cheaper than paying for the Netflix and Disney+ packages separately. The minimum subscription period for blue Binge is one year, but it can be upgraded at […]

Korean and Spanish titles are the most viewed non-English language content on Netflix, according to Omdia’s What We Watched: A Netflix Engagement Report for H1 2024. Korean titles now account for 8.71 per cent of all non-English language content consumption on the platform, with Spanish-language content following closely at 7.11 per cent. This popularity represents […]

Barb, the industry’s standard for understanding what people watch, has upgraded its pre-campaign planning tool, Advanced Campaign Hub. This upgrade enables advertisers and media agencies to plan campaigns on a wide range of streaming services that now includes discovery+ and Netflix. Prime Video (including Freevee) has been included in the Advanced Campaign Hub since June. […]

Sky has starting rolling out new features to Entertainment OS, its Sky Glass and Sky Stream operating system. Entertainment OS 1.2 brings viewers a new way to ‘manage all’ their curated Playlists, a faster way to ‘Restart’ any TV programme or film, and a new ‘continue watching’ rail for Netflix content. And with the Women’s […]

The average day TV audience (DTT and satellite) in Italy during H1 2022 amounted to 8.87 million, down 10.4 per cent year-on-year, while in prime time it dropped by 11.9 per cent to 20.67 million. The data comes from the latest report by Italy’s Communications Authority (AgCom). In June 2022 alone, the average day TV […]

Subscription gifting is primed to soar for the holidays. According to a survey conducted by Recurly, a subscription management and billing platform, this holiday season will be big for businesses with gift subscriptions, with 63 per cent of consumers reporting they would consider giving subscriptions as a gift and 70 per cent interested in receiving […]

A study from Juniper Research has found that the global market value of the subscription economy will grow to $275 billion (€242.6bn) in 2022; rising from $224 billion in 2021. After evaluating 10 key subscription-based markets, the research identified the following three as generating the highest revenue in 2022: 1. Physical Goods2. Digital Video3. Digital […]