Viewing time through Netflix’s Standard with Ads plan increased by 32 per cent in five key Western European markets between November 2024 and April 2025. according to data from Digital i. The streaming media measurement company quantified the number of hours viewed to the ad-supported tier on Netflix in the UK, France, Italy, Germany and […]

As subscription OTT services reach saturation in many mature markets, they are increasingly on the lookout for new opportunities to grow their subscriber base, reports Ampere Analysis. Towards the end of the 2010s,  APAC emerged as the new battleground for the global streamers. But with its latest deal, Netflix is now casting its eye on […]

Starting in summer 2026, all Netflix members in France will be able to watch TF1 channels and on demand content from TF1+ directly on Netflix. This distribution partnership will see TF1 Group’s popular services – both live channels and on-demand content – available to Netflix members in France as part of their existing subscription, without […]

Streaming reached a historic milestone in the US in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to Nielsen’s monthly The Gauge report. Streaming represented 44.8 per cent of TV viewership in May 2025, its largest share of viewing to date, […]

Netflix is the most popular streaming platform in Spain, ranking significantly higher than its rivals. The latest CNMC Panel de Hogares (‘Household Panel’) report reveals that, when asked: “Which SVoD platform do you use the most?” most respondents answered Netflix (44.1 per cent), followed by Prime Video in second (21.4 per cent) and Movistar Plus+ […]

Netflix has announced that it is expanding its global programmatic offering for its advertising business by partnering with Yahoo DSP. This will enable clients to buy Netflix advertising through Yahoo programmatically, and will be available later this year in all 12 of the streaming service’s ad-supported countries. “Integrating Yahoo DSP is all about driving performance […]

Ted Sarandos, co-CEO of Netflix, has announced an investment of more than €1 billion in Spanish content production between 2025 and 2028. The streaming company, which is celebrating a decade since its arrival in Spain, reinforced its commitment to the local audiovisual industry at an event attended by the President of the Spanish Government, Pedro […]

On Sepember 13th, Netflix will stream the boxing bout between Mexico’s Saúl ‘Canelo’ Álvarez (62-2-2, 39 KOs) and undefeated American superstar Terence ‘Bud’ Crawford (41-0, 31 KOs), live from Las Vegas. The high-stakes match-up was announced by Netflix, His Excellency Turki Alalshikh, Chairman of the General Entertainment Authority and President of the Saudi Boxing Federation, […]

Subscription brands are pulling away from digital advertising. According to a report from Bango, 48 per cent of subscription leaders report diminishing returns from traditional direct acquisition methods like paid search and paid social media. A further 53 per cent warn that direct marketing is becoming “unsustainable” as customer acquisition costs spiral. The report — […]

Two per cent of Internet Service Providers (ISPs) saw an increase of 0.2 Mbps, 61 per cent stayed the same, and 37 per cent went down 0.2 Mbps in May on the Netflix ISP Speed Index – a monthly update on which ISPs provide the best prime-time Netflix streaming experience. Forty countries and regions were […]