The involvement of tech giants in the sports broadcasting market has never been this much a reality, reports Dataxis. Until now, only Amazon had been investing in premium sports properties, be it in the US or in Western European markets, while YouTube has rather turned to be a flexible and complementary offer to traditional broadcasters’ […]
At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack. Specifically, NBCUniversal says it is fully enabling programmatic buying on streaming platform Peacock and enabling programmatic guaranteed activation of NBCUnified […]
NBCUniversal, the global media and technology company, has announced that dentsu international, the global marketing and advertising agency network, will become the first agency partner of NBCUnified, its holistic first-party data and identity platform that unites NBCUniversal’s network of consumer touchpoints into a scaled offering for marketers within One Platform. The partnership will enable utilisation […]
NBCUniversal has announced that Omnicom Media Group (OMG), the media services division of Omnicom Group, will be the first agency to integrate with the NBCU Audience Insights Hub, the company’s proprietary data clean room environment that unlocks data interoperability between NBCUniversal and its partners. By integrating with the Audience Insights Hub, OMG will be able […]
FOX Weather, FOX News Media’s free ad-supported streaming television (FAST) weather service, has hired renowned meteorologist Bryan Norcross announced Sharri Berg, president of the service. Norcross will serve as a hurricane specialist and contributor for the FAST channel, effective immediately. Berg commented: “FOX Weather has attracted the best names in broadcast meteorology, and we’re thrilled […]
NBCUniversal has unveiled the programming lineup for One22, the leading media and technology company’s second annual local-to-global developer conference. Live on March 22 from the iconic Studio 8H, NBCUniversal will provide the roadmap for marketers, agencies and key industry stakeholders to break free of legacy, and build a converged, data-driven future for media and technology–one […]
According to results from iSpot.tv’s second-by-second cross-platform measurement, Super Bowl LVI, which ran from 6:33-10:09 ET on February 13th, drew an average minute audience of 121 million viewers. Americans tuned in to watch the LA Rams defeat the Cincinnati Bengals on NBC, Telemundo and Peacock, in homes and public venues across America. Full Game Insights: […]
NBC Sports has selected MediaKind to provide video contribution and distribution solutions for its production of the XXIV Olympic Winter Games in Beijing. NBCUniversal provides coverage of the 2022 Olympic Winter Games (to February 20th), featuring a record 2,800+ hours of coverage across NBC, Peacock, USA Network, CNBC and the NBC Sports app. The Opening […]
NBC Sports has selected Grass Valley to provide a range of IP and SDI solutions for its production of the XXIV Olympic Winter Games from Beijing, China, February 2–20, 2022. The announcement was made today by Todd Donovan, Vice-President Engineering Technology, NBC Olympics, and Sydney Lovely, CTO, Grass Valley. NBCUniversal provides coverage of the 2022 […]
NBC Sports has selected Harmonic to provide its Edge media processing solution for its production of the XXIV Olympic Winter Games, from Beijing, China, February 2-20, 2022. The announcement was made today by Anil Abraham, Sr. Director Architecture & Engineering, NBCUniversal, and Shahar Bar, Senior Vice President, Video Products and Corporate Development, Harmonic. NBCUniversal provides […]