The National Basketball Association (NBA) has named George Aivazoglou as Managing Director of NBA Europe and Middle East (EME). Aivazoglou, who was most recently interim Managing Director of NBA EME after serving as Head of Fan Engagement and Direct-to-Consumer for NBA EME since June 2020, will continue to be based in the league’s London office […]
The National Basketball Association (NBA) and Foot Locker Europe have announced a multiyear expansion of their existing collaboration that sees the global footwear and apparel retailer continue as an official marketing partner of the NBA in Europe. Foot Locker will also serve as an associate partner of The NBA Paris Games 2025 presented by Tissot, […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a record $136 million (€104.7m) in Sponsor Media Value (SMV) during the regular season. Major brands, including Nike, AT&T and Michelob Ultra, benefited significantly from soaring social media […]
With the 2024-25 NBA season upon us, Meta Quest will continue to deliver all-access to courtside seats from virtually anywhere. The partnership with the NBA, now in its fourth consecutive year, will feature 52 immersive games in 180-degree VR in Xtadium and NBA Arena in Meta Horizon Worlds. In addition to 52 live games, users […]
The National Basketball Association (NBA) and Sport 24, the 24/7 live sports channel for the international airline and cruise line industries, have announced a multiyear extension of their existing agreement that will see Sport 24 broadcast more than 125 live NBA games each season to passengers on select airline carriers and cruise lines. As part […]
The NBA has rolled out new features – available globally – on the NBA App in preperation for for the 2024-25 season, which tips off on October 22nd. The new elements are highlighted by multiview now available on connected devices, which gives fans the option to watch up to four games simultaneously on NBA League […]
The National Basketball Association (NBA) and Revolut, the financial superapp with more than 45 million customers worldwide, have announced a multiyear extension of their existing collaboration that makes Revolut an associate partner of The NBA Paris Games 2025 presented by Tissot, which will feature the Indiana Pacers and the San Antonio Spurs playing two regular-season […]
The NBA has debuted its 2024-25 season tip-off brand campaign, The Tip-Off, which is now streaming across all @NBA social platforms and on the NBA App. In the spot, two-time NBA champion and six-time NBA All-Star Kawhi Leonard and two-time NBA All-Star Anthony Edwards are joined in the center circle by three-time NBA All-Star Bam Adebayo, five-time NBA All-Star Luka Dončić, […]
Relo Metrics, a player in sponsorship analytics, has announced the release of its complete Relo Census dataset on Snowflake Marketplace. This transformative offering enables brands, agencies, teams, leagues, and media companies to leverage Relo’s comprehensive sports sponsorship data across various applications and analytics environments in the cloud, providing unprecedented flexibility and insights outside of the […]
beIN Media Group, the sports and entertainment group, and the NBA have extended their broadcast and digital partnership for the 2024-25 season that will see beIN Sports, the group’s flagship sports channels, continue to air more than 400 live NBA games exclusively across the Middle East and North Africa (MENA). The renewal builds on beIN […]