The National Basketball Association (NBA) has partnered with mobile payment and marketing specialist PM Connect on an international deal for its premium live game subscription service, NBA League Pass. The multiyear partnership will allow fans to subscribe to NBA League Pass through their mobile phone and without the need of a credit card. Beginning next […]
Roku has announced the launch of an advertising brand studio to produce new creative ad formats and TV programming tailored for marketers. Roku says the advertising brand studio will help marketers go “beyond the traditional 30-second TV ad spot and amplify big moments in the marketing calendar”, including advertiser-commissioned short-form TV shows, interactive video ads, […]
fuboTV, the US sports-first live TV streaming platform, has announced its financial results for the fourth quarter and full year ended December 31st 2020. The company closed its strongest fourth quarter and year in its history, topping $100 million in quarterly revenue for the first time ($105.1 million actual). fuboTV ended 2020 with 547,880 paid […]
Amazon Web Services (AWS), an Amazon company, has announced that the PGA Tour has selected AWS as the Official Cloud Provider of the Tour. AWS and the Tour are partnering to transform the way golf content is created, distributed, and experienced, bringing fans closer to the action on the course while also helping the Tour […]
Eleven Belgium has partnered with Telenet, to bring its subscribers the best of Telenet’s Play Sports offering, which includes live coverage of football from the Premier league, Eredivisie and UEFA Europa League, as well as Formula 1. Eleven’s audience already enjoys action from the Belgian Pro League (1A and 1B, Scooore Super League), La Liga, […]
The Canadian Elite Basketball League (CEBL) and StreamAMG have signed a multi-year partnership to launch a new OTT service. The service will give basketball fans in Canada, the US, and internationally access to live CEBL games, as well as on demand content including highlights, interviews, and features. The first professional sports league in Canada to […]
TV3 Group, the Baltics media group, has increased the reach of its OTT service Go3 through cooperation agreements with major telecommunications companies, cable operators and IPTV providers such as Bite, Tele2, Telia and Baltcom. With its strong partners, Go3 has grown its paying subscriber base to more than 200,000, a substantial part being on long-term […]
Research from Parks Associates finds 55 per cent of pay-TV households in the US report availability of live sports is important in their decision to keep their pay-TV service. “The churn rate for pay-TV services continues to trend significantly lower than the rate for OTT services,” said Steve Nason, Research Director, Parks Associates. “This is […]
ESPN Podcasts experienced strong growth in 2020, with downloads growing 28 per cent to nearly 500,000,000, a new record (499.3 million). The old mark was set a year ago. The strongest month was September. ESPN set a record with 50.1 million downloads (up 45 per cent from 2019) while the combined network of ESPN / […]
LG Electronics has announced a partnership with Google to bring Stadia to its latest webOS smart TVs in the second half of this year. After Stadia comes to Google TV, LG will be the first TV manufacturer to natively support Stadia gameplay via webOS. Stadia on LG TVs will allow customers to instantly play hit […]