A study commissioned by The Advertising Coalition and conducted by S&P Global Market Intelligence has quantified the impact of advertising on US jobs and growth, finding that advertising powered more than 20 per cent of total US economic output while supporting 29 American million jobs last year. S&P Global Market Intelligence’s analysis – The Economic […]
IABM, the International Trade Association for Broadcast and Media Technology, has announced three new appointments: Ana-Claire Bernardes has been promoted to the newly created role of Global Head Member Engagement; Michelle Kelly joins as IABM Head of Member Engagement & Growth for North America; and Sushant Rai takes the same role for the Asia-Pacific region. […]
Qvest, a specialist in media-focused services, has unveiled its strategic rebrand at the start of NAB Show 2025 in Las Vegas. Qvest says its refreshed brand identity highlights its “unified global presence and reinforces its position as a forward-thinking leader and trusted partner in digital and media transformation”. The entral aim of the harmonised global […]
At the 2025 NAB Show, Chyron is showcasing the latest 2.1 release of PRIME VSAR – an Unreal based virtual set and augmented reality engine that is tailored to empower producers to easily leverage exciting virtual elements in their everyday news productions. PRIME VSAR 2.1 offers compatibility with all the latest virtual production technologies – […]
Spherex, a specialist in video content compliance and analysis for the media and entertainment industry, has expanded its flagship product, SpherexAI, to power contextual advertising. The new feature enables advertisers to target audiences more precisely based on the cultural and emotional context surrounding the content they are viewing to maximise campaign effectiveness. Spherex will demo […]
In anticipation of their presence at NAB, Bridge Technologies has announced its transformative AV synchronisation solution with the VB440, addressing one of the industry’s most persistent challenges at the point of production. This innovation ensures that live broadcasts, especially those distributed across multiple networks from a centralised OB production point, maintain seamless, frame-perfect alignment of […]
Harmonic has announced significant new enhancements to the company’s XOS Advanced Media Processor to elevate video streaming and broadcast delivery. Harmonic is pushing video innovation forward with new AI-powered applications that boost efficiency and reduce costs, the introduction of a new XOS appliance that simplifies primary distribution and support for Brazil’s DTV+ standard. “As the […]
At NAB Show 2025, Appear, a global player in live production technology, is unveiling the X5, a powerful and cost-efficient extension of its X Platform, designed to provide unparalleled flexibility and performance for broadcasters, streaming platforms, and media operators. Alongside the X5 launch, Appear is introducing significant advancements across the entire X Platform family (X5, […]
Unytalk, a provider of interactive communication solutions, has announced that NAB Studio — a broadcast production centre located in the National Association of Broadcasters’ (NAB) Washington DC headquarters — has successfully implemented Unytalk Live to utilise the cloud-based platform for a variety of hybrid events both within and outside of the organisation. By capitalising on […]
A lively NAB once again underscored that progress in media and entertainment shows no signs of slowing, with AI and cloud integration, tech innovation and personalisation taking centre stage. Fast Channels TV provides its review of the show and looks to the future of streaming. The AI Age Given the massive potential of generative artificial […]