Megan Daniels and Tom Weiss have announced the launch of MX8 Labs – a research platform explicitly designed to eliminate time-consuming, manual survey processes and leverage AI for quicker, scalable, actionable results. MX8 Labs’ more efficient way to conduct quantitative research is especially critical to lean insights teams, who are often stretched for bandwidth. MX8 […]
The shift from watching new movies in cinemas to streaming them at home has been one of the most significant changes in entertainment over the past few decades. The pandemic accelerated that shift, and although that has faded, many viewers have continued to trade cinema-going for watching the latest movies at home. Research platform MX8 […]
While no US streaming services are currently beating Netflix, Prime Video is ahead of the rest of the pack, ranking No. 2 for overall experience, content appeal and ad experience reports MX8 Labs. In a survey of over 5,800 respondents, 63 per cent say they’ve recently watched Prime Video, the highest share outside of Netflix […]