ViacomCBS International Studios has announced the launch of VIS Social Impact. The new studio division will develop social impact-driven content addressing climate, equity, and health for the ViacomCBS portfolio of brands, including Paramount+, as well as for third-party partners. VIS Social Impact is part of ‘Content for Change’, a global ViacomCBS initiative that aims to […]
MTV in collaboration with Ogilvy has launched Memory Karaoke – an empowering initiative to help those living with early Alzheimer’s cope with memory loss. Emphasizing how ‘Forgetting Isn’t Funny’, Memory Karaoke, a custom-created karaoke will feature four foot-tapping songs based on commonly forgotten information by those in the early stages of Alzheimer’s. With these songs […]
MTV Oy and Sofia Digital have jointly developed a new way to make advertising interactive when watching content on Smart TV. The solution helps to enable clickable campaigns to be activated through TV-screen using companion devices, like smartphones. This solution answers the problem, which many advertisers have – namely identification and targeting of individual TV […]
Polaris, the 100 per cent black-owned TV, digital and social media platform, has announced its first free ad-supported streaming TV channel (FAST) will soon debut on VIZIO’s SmartCast platform. Created by digital media pioneer and journalist, Rahman J. Dukes, Polaris exists to uncover and share stories created by Black, Indigenous, and People of Colour (BIPOC) […]
ViacomCBS and Sky, part of Comcast, have announced that Paramount+ will launch on Sky platforms in the UK, Ireland, Italy, Germany, Switzerland and Austria (GSA) in 2022 as part of a new multi-year distribution agreement that also includes the extended carriage of ViacomCBS’ portfolio of pay-TV channels and the renewal of Sky as an ad […]
Vevo, the music video network, has released data to celebrate the 40th anniversary of music videos hitting the mainstream on August 1st 1981. This data, based on lifetime views across Vevo’s network, demonstrates the most popular music videos of each decade, both in the UK and globally. Since the first airing of Video Killed the […]
Viacom18 Media, the Indian media conglomerate, has announced a deal with La Liga to bring the Spanish Football League exclusively to the Indian sub-continent for the next 3 years. Enabled and supported by Rise Worldwide, La Liga will air exclusively on MTV in India, along with select national and regional network channels and live-streamed on […]
Channel 4 has appointed Mel Bezalel as Commissioning Editor for E4, reporting into Head of Youth and Digital, Karl Warner. Joining from RDF Television, in the new role, Bezalel will be focused on finding, developing and overseeing a range of original, large scale unscripted commissions aimed at 16-34s, as well as further developing the relationship […]
WarnerMedia has appointed Melissa Lim as the new head of content acquisitions and co-productions for its kids networks in Asia Pacific, which include POGO, Cartoon Network and Boomerang. She also advises on licensing content to fuel the growing slate of kids and family programming on the regional streaming service HBO GO in Southeast Asia. Limis […]
ViacomCBS Networks International’s (VCNI) Velocity UK and Sky Media have announced a new content partnership between MTV UK and The Open University (OU). Developed in partnership with JUMP, part of Havas Entertainment, and Havas Media, the four-part digital series, titled Generation Change: Ones to Watch, is set to premiere across MTV’s Linear TV channels, social […]