Roku has announced the launch of Creators, a new entertainment destination where Roku users can discover and stream creator content on the platform in the US. “With the launch of our new Creators destination, we’re making it effortless to enjoy creator content the way it deserves to be watched: on the big screen, in stunning […]
The Mediapro Studio, the independent content and production company, has announced the launch of a new production partnership, Stopwatch Media, in conjunction with Charles Wachter, Emmy Award-winning showrunner and producer. Stopwatch Media will be headquartered in Toronto, establishing The Mediapro Studio production footprint in Canada and further expanding its global infrastructure. With a growing portfolio […]
Prime Video has announced that season 2 of Beast Games, the global competition series from Youtube star and philanthropist Jimmy Donaldson (better known as MrBeast), will premiere on the streaming platform on January 7th 2026. The first three episodes will be available at launch with following episodes dropping weekly thereafter leading up to the Season Two […]
Barb, the audience measurement and television ratings organisation, together with its research partner Kantar Media, has started to report TV-set viewing to YouTube channels. This initiative, first announced in February, makes Barb the first TV joint-industry measurement system to incorporate viewing to YouTube channels. Barb has chosen 200 of the most-watched YouTube channels to become […]
Prime Video has announced that its competitiom series, Beast Games, fronted by MrBeast, the world’s most followed YouTuber, will debut on December 19th on the streaming platform in more than 240 countries and territories worldwide. The series sees 1,000 contestants compete in physical, mental, and social challenges, for a chance to win a whopping $5 […]
Jimmy Donaldson, better known as MrBeast, has overtaken T-Series as the biggest YouTube channel in terms of subscribers. Indian music label T-Series, which uploads content such as Bollywood movie trailers and music videos, has been recognised as the largest YouTube channel since 2019. But it was toppled by Donaldson – who was already the individual […]
Prime Video has announced that Beast Games, from MrBeast – the world’s most popular YouTuber – has been ordered to series. Based on his hugely successful YouTube show, Beast Games is set to become the biggest reality competition series ever with 1,000 contestants competing for a $5 million (€4.59m) cash prize which will be the biggest […]
MrBeast is back in Stumble Guys for the final phase of the first-of-its-kind months-long collaboration, culminating in new MrBeast-themed in-game experiences. Stumblers can experience an all-new Disco Drop course and use a newly customised Stumble Workshop MrBeast Toolkit to create their own MrBeast courses. The Stumble Workshop MrBeast Toolkit includes beastly levels of creative collaboration, […]
A study by wealthofgeeks unveils that from June 2022 to June 2023 the 50 richest content creators – across TikTok, YouTube and Instagram – earned a $700 million (€635.8m), with a collective following of 2.92 billion – thus averaging $239.68 per 1,000 followers. The study offers insights into earnings, follower count, efficiency, and platform preferences, […]
Tubular Labs, the social video intelligence company, has released new October US viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership, and minutes watched for trending video categories, creators and more. Tubular found that interest in the news category spiked last month with minutes-watched increasing far more than unique viewership. […]