Major League Soccer returns to Apple TV today (July 16th), as regular-season play resumes and the league welcomes fans back following a month-long break for the FIFA World Cup 2026. Apple TV subscribers in more than 100 countries and regions can watch every MLS match with no blackouts, along with coverage and analysis, exclusive content, […]
Sports marketing agency IMG has announced new senior leadership roles, designed to strengthen how it supports rightsholders and partners in the midst of an evolving sports and media landscape. Over the past several years, IMG has expanded its strategic partnerships work with leagues, federations, teams, and brands worldwide. As the agency grows in scale and […]
The YES Network, America’s pre-eminent regional sports network and the exclusive regional home of the 27-time World Series champion New York Yankees and the Brooklyn Nets, and CAMB.AI, a global company that enables seamless multilingual communication, have agreed to explore strategic initiatives to use artificial intelligence (AI) to enhance the fan experience. This marks the […]
CAMB.AI, the advanced AI Localisation platform startup, and Broadcom, a specialist in semiconductor and infrastructure software solutions, are collaborating in the implementation of CAMB.AI’s voice emulation AI models optimised for Broadcom’s System-on-Chip (SoC) platforms. CAMB.AI has taken the first step in this cooperation by introducing a new ‘Text To Speech’ capability running on the neural […]
Major League Soccer is redefining the intersection of sports and technology by actively piloting innovations that are transforming fan engagement, athlete performance, match officiating and content production. The league’s long-term strategy focuses on embedding AI, advanced wearables, immersive digital tools, and data-driven analytics directly into the fabric of the sport—positioning MLS as a proving ground […]
Keynes Digital, a performance advertising partner for CTV, says that US advertisers are embracing live sports programming on CTV like never before, with 20 per cent of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access […]
The Apple TV app is now available to download from Google Play on Android mobile devices — including phones, tablets, and foldables — offering Android users access to Apple Original series and films on Apple TV+, along with MLS Season Pass, the home of Major League Soccer. Available globally, Apple says the the Apple TV […]
Relo Metrics, an AI-powered sponsorship analytics platform that enables brands to track and optimise their sponsorship investments, just dropped the 2024 US Sports Scoreboard: Future of Sponsorship Report, offering a deep dive into the fast-growing world of sports sponsorships. The report reveals $11 billion (€10.58bn) in Sponsor Media Value (SMV) generated throughout 2024 across major leagues […]
Comcast and Apple have revealed plans to offer all Xfinity customers in the US an integrated viewing experience for MLS Season Pass in time for the start of the 2025 season. Customers can sign up for MLS Season Pass directly through Xfinity and soon find every live match seamlessly incorporated throughout the X1 and Xfinity […]
Major League Soccer (MLS) has announced its latest broadcast studio plans and evolution of MLS Productions, the media and broadcast production arm of the league. To advance its broadcast operation, MLS and IMG have agreed a multiyear partnership renewal that expands and builds upon their existing broadcast production relationship. IMG will continue to produce live […]