About half of the US say they are sports fan, meaning that they follow sports “at least somewhat closely”. Only 17 per cent are super fans, defined as people who say they follow sports “very or extremely closely”, according to a survey by The Associated Press-NORC. About four in 10 fans use sports-only streaming platforms […]
Over the past year, DirecTV has obtained rights from The Walt Disney Company, Paramount, NBCUniversal, and Fox Corp. to include their respective ABC, CBS, NBC and Fox-owned and-operated TV stations in the largest US cities in its MySports genre pack. This initiative offers sports fans and consumers more choice, control, and flexibility in programming. DirecTV […]
Pocket.watch, the first and largest kids and family creator media company, and Major League Baseball, the most historic professional sports league in the US, has announced the premiere of Ballpark Blast! The Series. Co-produced by pocket.watch and MLB Studios, Major League Baseball’s award-winning multi-platform production label, this marks the first-ever full season of “Ballpark Blast!,” […]
Netflix has announced that it will become the new home of the 2026 World Baseball Classic in Japan, as part of an exclusive media rights partnership with World Baseball Classic, Inc. (WBCI), an organisation that is owned by Major League Baseball (MLB) and jointly operates the World Baseball Classic tournament with the MLB Players Association. […]
Yahoo Sports and C15 Studio are announcing the launch of Yahoo Sports Network, a free, ad-supported streaming TV channel available online and through various FAST services. Yahoo Sports Network features more than 60 hours of original programming a week from shows covering a range of sports, including the NFL, NBA, MLB, combat and more. This […]
PubMatic, the independent technology company delivering digital advertising’s supply chain of the future, has launched an AI-powered Live Sports Marketplace that enables advertisers to target specific game moments across streaming platforms in real-time. This proprietary technology analyses live game data, offering granular event-level curation and real-time access to live sports ad inventory. The Live Sports […]
Keynes Digital, a performance advertising partner for CTV, says that US advertisers are embracing live sports programming on CTV like never before, with 20 per cent of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access […]
FuboTV and Rangers Sports Network have announced an agreement that will bring the Texas Rangers’ broadcast network to the sports-first live TV streaming platform. Effective immediately, Fubo will stream Rangers Sports Network’s coverage of every available Texas Rangers game, including pre- and postgame shows, to subscribers of its English-language paid channel plans in the Rangers […]
ESPN and Major League Baseball (MLB) will part ways after the upcoming MLB season, ending a 35-year relationship between the sports TV giant and league, and bringing some prime sports rights to the market. “We are grateful for our longstanding relationship with Major League Baseball and proud of how ESPN’s coverage super-serves fans,” an ESPN […]
Relo Metrics, an AI-powered sponsorship analytics platform that enables brands to track and optimise their sponsorship investments, just dropped the 2024 US Sports Scoreboard: Future of Sponsorship Report, offering a deep dive into the fast-growing world of sports sponsorships. The report reveals $11 billion (€10.58bn) in Sponsor Media Value (SMV) generated throughout 2024 across major leagues […]