The 2026 MLB season debuted on Netflix on March 25th, with an estimated average minute audience (AMA) of 3 million US viewers (Live+SD) tuning into the game, according to Nielsen Big Data + Panel. The Opening Night fixture saw the New York Yankees secure a comfortable 7-0 victory over the San Francisco Giants. The game […]
FuboTV and Spectrum SportsNet LA have announced an agreement that will bring the Los Angeles Dodgers to Fubo’s sports-first live TV streaming platform at the start of the 2026 Major League Baseball season. Starting immediately, Fubo will stream SportsNet LA’s coverage of every available Los Angeles Dodgers game, including pre- and postgame shows and exclusive […]
DirecTV is once again sponsoring the United States National Baseball Team for the 2026 World Baseball Classic. As the exclusive paid TV sponsor for Team USA, DirecTV will have a strong presence throughout the tournament, bringing fans closer to the action as the global competition ramps up just ahead of MLB’s regular season. DirecTV’s sponsorship […]
Ampere Analysis has released its latest forecast for global sports rights media spend, predicting that global investment will surpass $78 billion (€67.6bn) by 2030, an increase of 20 per cent from 2025. Growth is driven by a combination of factors, including major renewals in the US and rising competition from global streamers drawn to premium […]
Mid-Atlantic Sports Network (MASN), the regional sports network owned by Major League Baseball (MLB) franchises the Baltimore Orioles and Washington Nationals, has partnered with LTN to deliver live coverage of every available game for both teams, along with a range of 24/7 sports programming. The network has migrated all its channels away from satellite to […]
About half of the US say they are sports fan, meaning that they follow sports “at least somewhat closely”. Only 17 per cent are super fans, defined as people who say they follow sports “very or extremely closely”, according to a survey by The Associated Press-NORC. About four in 10 fans use sports-only streaming platforms […]
Over the past year, DirecTV has obtained rights from The Walt Disney Company, Paramount, NBCUniversal, and Fox Corp. to include their respective ABC, CBS, NBC and Fox-owned and-operated TV stations in the largest US cities in its MySports genre pack. This initiative offers sports fans and consumers more choice, control, and flexibility in programming. DirecTV […]
Pocket.watch, the first and largest kids and family creator media company, and Major League Baseball, the most historic professional sports league in the US, has announced the premiere of Ballpark Blast! The Series. Co-produced by pocket.watch and MLB Studios, Major League Baseball’s award-winning multi-platform production label, this marks the first-ever full season of “Ballpark Blast!,” […]
Netflix has announced that it will become the new home of the 2026 World Baseball Classic in Japan, as part of an exclusive media rights partnership with World Baseball Classic, Inc. (WBCI), an organisation that is owned by Major League Baseball (MLB) and jointly operates the World Baseball Classic tournament with the MLB Players Association. […]
Yahoo Sports and C15 Studio are announcing the launch of Yahoo Sports Network, a free, ad-supported streaming TV channel available online and through various FAST services. Yahoo Sports Network features more than 60 hours of original programming a week from shows covering a range of sports, including the NFL, NBA, MLB, combat and more. This […]