Keynes Digital, a performance advertising partner for CTV, says that US advertisers are embracing live sports programming on CTV like never before, with 20 per cent of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access […]
FuboTV and Rangers Sports Network have announced an agreement that will bring the Texas Rangers’ broadcast network to the sports-first live TV streaming platform. Effective immediately, Fubo will stream Rangers Sports Network’s coverage of every available Texas Rangers game, including pre- and postgame shows, to subscribers of its English-language paid channel plans in the Rangers […]
ESPN and Major League Baseball (MLB) will part ways after the upcoming MLB season, ending a 35-year relationship between the sports TV giant and league, and bringing some prime sports rights to the market. “We are grateful for our longstanding relationship with Major League Baseball and proud of how ESPN’s coverage super-serves fans,” an ESPN […]
Relo Metrics, an AI-powered sponsorship analytics platform that enables brands to track and optimise their sponsorship investments, just dropped the 2024 US Sports Scoreboard: Future of Sponsorship Report, offering a deep dive into the fast-growing world of sports sponsorships. The report reveals $11 billion (€10.58bn) in Sponsor Media Value (SMV) generated throughout 2024 across major leagues […]
Major League Baseball’s 2023 World Series champion Texas Rangers and DirecTV have announced a multiyear distribution agreement to provide Texas Rangers’ pre-game, post-game, and live game telecasts for the perennial American League West contender across a five-state footprint, including all of Texas, Oklahoma, Arkansas, Louisiana, and eastern New Mexico, in time for Opening Day on […]
Pocket.watch, the studio creating global franchises from the most popular kids and family creators, and Major League Baseball (MLB), have announced the release of Ballpark Blast! presented by MLB and pocket.watch. Streaming now, the year-long content experience brings the vibrant energy of MLB’s biggest events and the joy of family-friendly stadium adventures directly to young […]
Apple TV+ will be available via Prime Video in the US later this October as an add-on subscription for $9.99 per month. Prime members who subscribe to Apple TV+ via Prime Video will have access to premium entertainment including Severance, Slow Horses, Ted Lasso, The Morning Show, Presumed Innocent, Shrinking, Hijack, Loot, Palm Royale, as […]
Comcast Advertising, the advertising division of Comcast, has named Scott Weisenthal as the new Head of Global Marketing and Insights. In this role, Weisenthal will oversee all marketing and brand strategy for Comcast Advertising, which includes Effectv, the ad sales division of Comcast, and FreeWheel, its technology arm. He will lead brand management, social marketing, […]
Roku has unveiled Roku Sports Channel – a new FAST channel, launching in the US on August 12th – that brings all of Roku’s sports content into a dedicated experience for sports fans. Roku Sports Channel will feature a range of popular sports programming that Roku owns and licenses. Featured content will include live Major […]
Roku has acquired the exclusive multi-year rights for Major League Baseball (MLB) Sunday Leadoff live games in the US. From May 19th, Roku will offer Sunday MLB games for free on The Roku Channel, plus an all-new MLB Zone to help baseball fans discover live and upcoming games, nightly recaps, highlights, a fully programmed MLB […]