Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved incremental growth through upper-funnel ad spend and is seeing ad revenue, set to exceed $60 billion (€53bn) in retail media alone this year, […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising, has announced that its Social Automation solution is now generally available. The offering builds on Rules-Based Optimisation functionality developed by legacy Flashtalking and now positioned under Innovid to provide advertisers with more control, flexibility, and speed for managing campaigns across social […]
Truelink Capital has completed an investment in Channel Factory, the adtech company specialising in brand suitability, contextual targeting, and media optimisation solutions for digital advertising. Financial terms were not disclosed. Founded in 2014 by Tony Chen, Channel Factory is a partner to some of the world’s leading brands, agencies, and media buyers, delivering contextually targeted […]
A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.7 per cent this year to $1.15 trillion (€1.07tn), a downgrade of almost one percentage point (pp) from WARC’s November forecast due to growing market volatility. A further cut of 0.7pp has been applied […]
DoubleVerify, a software platform for digital media measurement, data and analytics, announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of independent brand suitability and media performance tools. This release will allow advertisers to avoid content they deem unsuitable before their ads are served, enhancing […]
NBA All-Star 2025 is headed to the San Francisco Bay Area and, for the first time fans, will be able to catch unique versions of the live, immersive streams via a Meta Quest headset from February 15th – 16th with Xtadium and NBA Arena. The State Farm All-Star Saturday Night action starts at 5:00 pm […]
Research from post-quantum security speacialist, Naoris Protocol, highlights a stark reality: IT directors at major global firms are preparing for an unprecedented surge in cyber threats driven by AI, machine learning,and the Metaverse. As cyber criminals deploy increasingly sophisticated attacks, organisations plan significant security budget increases over the next two years. A global study of […]
The January 19th deadline for TikTok to divest or be banned in the US is fast approaching. The loss of TikTok in the US would cause a ripple effect across the media, marketing, and commerce landscape. Meta and YouTube stand to gain the most, but there is a long list of other winners and losers, […]
Meta has announced that Dana White, John Elkann and Charlie Songhurst have been elected to the company’s board of directors. Mark Zuckerberg, Founder and CEO of Meta, commented: “Dana, John and Charlie will add a depth of expertise and perspective that will help us tackle the massive opportunities ahead with AI, wearables and the future of human […]
A TrendForce report estimates that global shipments of VR and MR headsets are expected to reach approximately 9.6 million units in 2024, representing a YoY increase of 8.8 per cent. This year’s shipment performance highlights three key industry trends that are shaping the global VR and MR ecosystem: The dominance of low-cost devices, the shift […]