The European streaming market is under global pressure, reports Mediaivision. The shift in viewing has been dramatic: across the analysed markets, US services now capture around 75 per cent of all online viewing. “What strikes me is how consistent the picture is across Europe. Regardless of market, US platforms hold a majority of online consumption. […]

In Q3 2025, Swedish households together held approximately 5.3 million music, audiobook and podcast subscriptions — the highest level recorded in Mediavision’s analyses. This corresponds to an increase of about 250,000 subscriptions in a year, mainly driven by music and podcast services. “Willingness to pay for audio continues to rise in Sweden. We see a […]

Currently, 70 per cent of the Nordic households have a paid streaming service. This has spurred the demand for internet connected TVs. As many as 75 per cent of the households in the region have at least one TV set with internet connection, according to research from Mediavision. This can be either through external devices […]