Barb, the TV audience measurement company, has promoted Caroline Baxter to Chief Operating Officer (COO). Working alongside Justin Sampson, Chief Executive, she will be responsible for ensuring progress on Barb’s strategic priorities to extend Barb’s reporting of total campaign performance, extend measurement of total viewing across all streaming services and future-proof Barb’s data access. Baxter’s […]
Comscore and TEGNA have reached a multi-year agreement on cross-platform audience measurement. Under the terms of the agreement, Comscore will extend its relationship with TEGNA as a key measurement partner in all TEGNA markets, providing it with measurement metrics across its local TV, major affiliate and digital businesses. TEGNA owns 64 local news brands in […]
VideoAmp, a media measurement company revolutionising advertising, has unveiled its big data and technology engine, VALID (VideoAmp Linked Identity & Data). VALID uses rigorous methodologies to measure and reach cross-platform audiences with increased precision and accuracy, benefiting advertisers with more efficient media spend that is designed to drive higher conversion rates, publishers with more accurate […]
Adomni, a player in programmatic digital out-of-home (DOOH) advertising, and Kochava, the real-time data solutions company for omni-channel attribution and measurement, have announced a new partnership: Outside In by Adomni. This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the […]
Nielsen will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE Ads to measure audiences in markets including Australia, Germany, India, Indonesia, Italy, Japan, Mexico, the Philippines, South Korea, Thailand and the UK. This […]
Comscore has announced a multi-year agreement with Nexstar on cross-platform audience measurement. Under the terms of the agreement, Comscore will become a key measurement partner for Nexstar, providing it with critical measurement metrics across Nexstar’s local TV, broadcast, network, and digital businesses in the US. Comscore has provided local market measurement to Nexstar since 2010, […]
Integral Ad Science, the media measurement and optimisation platform, has announced the general availability of its Quality Attention measurement product – which unifies media quality and eye tracking with machine learning. The new offering provides transparent metrics to help advertisers increase return on investment, drive brand consideration, and boost conversions. With Quality Attention, advertisers can […]
Médiamétrie, the French audience measurement and digital media usage specialist, has has announced its audience measurement service will now integrate TV consumption data on smartphones, tablets and laptops. This marks the first step in an evolving process that takes into account the viewing of preview content ahead of its linear broadcast, and later in the […]
Samba TV, a provider of TV technology for audience data and omniscreen measuremen. has shared insights on holiday advertising in the UK. With the holiday season in full swing, retail brands are serving up massive advertising impressions to capture the attention of consumers. Key highlights include: Retail brands comprise half of the top brands leading […]
Industry experts from GroupM and GroupM Nexus have shared their thoughts on the year ahead. Covering a range of topics from the impact of AI to retail commerce and cross-channel to addressable creative they offer insights on what to expect in 2024 and beyond. 2023 was a year full of both innovation and challenge, the […]