Adomni, a player in programmatic digital out-of-home (DOOH) advertising, and Kochava, the real-time data solutions company for omni-channel attribution and measurement, have announced a new partnership: Outside In by Adomni. This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the […]
Nielsen will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE Ads to measure audiences in markets including Australia, Germany, India, Indonesia, Italy, Japan, Mexico, the Philippines, South Korea, Thailand and the UK. This […]
Comscore has announced a multi-year agreement with Nexstar on cross-platform audience measurement. Under the terms of the agreement, Comscore will become a key measurement partner for Nexstar, providing it with critical measurement metrics across Nexstar’s local TV, broadcast, network, and digital businesses in the US. Comscore has provided local market measurement to Nexstar since 2010, […]
Integral Ad Science, the media measurement and optimisation platform, has announced the general availability of its Quality Attention measurement product – which unifies media quality and eye tracking with machine learning. The new offering provides transparent metrics to help advertisers increase return on investment, drive brand consideration, and boost conversions. With Quality Attention, advertisers can […]
Médiamétrie, the French audience measurement and digital media usage specialist, has has announced its audience measurement service will now integrate TV consumption data on smartphones, tablets and laptops. This marks the first step in an evolving process that takes into account the viewing of preview content ahead of its linear broadcast, and later in the […]
Samba TV, a provider of TV technology for audience data and omniscreen measuremen. has shared insights on holiday advertising in the UK. With the holiday season in full swing, retail brands are serving up massive advertising impressions to capture the attention of consumers. Key highlights include: Retail brands comprise half of the top brands leading […]
Industry experts from GroupM and GroupM Nexus have shared their thoughts on the year ahead. Covering a range of topics from the impact of AI to retail commerce and cross-channel to addressable creative they offer insights on what to expect in 2024 and beyond. 2023 was a year full of both innovation and challenge, the […]
Netflix has announced it will start, with immediate effect, giving more insight into what subscribers are watching. In a blog post, the streamer said: “Starting today we will publish What We Watched: A Netflix Engagement Report twice a year. This is a comprehensive report of what people watched on Netflix over a six month period.” […]
While big data streams from smart TVs and set-top boxes allow for granular and near real-time measurement of viewing audiences, the latest ARF DASH TV Universe study illustrates the extent to which panels are necessary for calibration to account for coverage gaps and biases inherent in big data sets. DASH is a granular enumeration study […]
DoubleVerif, the software platform for digital media measurement, data and analytics, has announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts. “Today’s announcement underscores our ongoing commitment to safeguarding brand equity and reputation across all media channels,” said Mark Zagorski, CEO, DoubleVerify. “Our innovative offering on YouTube Shorts […]