Barb, the UK industry’s standard for understanding what people watch, has made a commitment to work more closely with the Media Rating Council (MRC) by becoming a member of the US-based auditor of audience-measurement services. Like Barb, the MRC’s focus is audience measurement. Established over 60 years ago at the request of US Congress, the […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement. has released its 2024 Guide to Targeting Gen Z. With $450 billion in spending power, Gen Z consumers have become a key target for advertisers across all verticals. As this audience gets older and gains more spending power, they are showing to […]
Barb, the industry’s standard for understanding what people watch, has issued the final part of its invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data and panel data. Earlier, this May Barb shared an ITT for the methodology, data processing and delivery […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of the IAS Election Lab. Led by IAS Research and Insights, Data Science, and Brand Safety Specialists, the IAS Election Lab aims to provide strategic guidance and actionable insights for advertisers during the global election season. “As election season intensifies, marketers […]
Despite dramatic changes across the TV market and measurement landscape, consumer research panels seem set to remain a critical building block for measurement solutions for the foreseeable future. The Future Role and Value of Panels in US TV Measurement, released by the Coalition for Innovative Media Measurement (CIMM), analyses the purpose and usage of consumer […]
SAG-AFTRA, the US labour union that represents more than 160,000 professionals in the media and entertainment industries, has selected Nielsen as its third-party provider of streaming content measurement. Powered by Nielsen’s Streaming Content Ratings service, which provides audience insights for content across streaming platforms, SAG-AFTRA will have an objective source of domestic viewership data for […]
Barb has issued an invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data and panel data. Barb’s strategy has long been underpinned by the belief that audience measurement requires both panel and big data. This strategy, brought to life through Dovetail Fusion, […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced an integration with online gaming platform Roblox. Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within complex 3D environments. Roblox, which has […]
Roku has announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. The first-of-its-kind arrangement is multifold, with each company sharing measurement capabilities to drive opportunity and advertiser value within the broader streaming TV ecosystem. As part of the expanded partnership, iSpot will become a preferred third-party measurement partner for Roku, offering direct […]
Nielsen, the specialist in audience measurement, data and analytics, has released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond. The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective […]