Research from LoopMe, a specialist in brand performance, surveyed 33,163 UK consumers to understand how they plan to watch the 2026 World Cup and how they engage with advertising around it. The findings highlight significant differences in ad recall across viewing platforms, with implications for how brands plan their campaigns. The research reveals that 76 […]
LoopMe, a company that uses artificial intelligence (AI) to improve brand advertising performance, has revealed that consumer perception of Amazon Prime’s value for money has dropped by nearly half (47 per cent) since Prime Video introduced ads in February 2024. While in 2024 a similar LoopMe survey found that most people (85 per cent) viewed […]
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising results, has announced its acquisition of mobile advertising and monetisation platform Chartboost from Zynga, a wholly-owned publishing label of Take-Two Interactive Software (NASDAQ: TTWO). Financial details were not disclosed. LoopMe says this acquisition underscores its commitment to expand its capabilities and reinforces […]
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the launch of Brand Outcome Scores (BOS), a first-of-its-kind AI-powered media scoring tool. This new solution provides advertisers with predictive scoring for their ad buys at both the programmatic bid-request and impression level. With the fragmentation of the media […]
Survey insights from LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, reveal that the majority of UK consumers aren’t prepared to pay to go ad free on the Prime Video streaming service. Starting from February 5th, Amazon Prime members in the UK will have to pay an extra £2.99 […]
Warner Bros Discovery US Ad Sales has revealed new partnerships with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly which it says further demonstrate greater attribution and efficacy of advertising campaigns across its linear, digital and advanced audiences. These providers will work with Warner Bros Discovery to prove campaign effectiveness across multiple platforms and provide […]
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced new hires on the heels of strong revenue growth; Lisa Coffey has been named as Chief Revenue Officer (CRO) and Andy Sophocli is now AVP Partnerships EMEA. The company closed out 2022 with $150 million (€137.2m) in revenue, reporting […]
LoopMe, a brand-focused mobile advertising platform, has announced Mayfair Equity Partners, a tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly $100 million (€87.3m) for full year 2021, having achieved revenue growth of c.50 per cent p.a. over the past three years, with the majority of revenues […]
LoopMe, the outcomes-based platform, has announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics. Designed for agencies, brands and publishers to measure media effectiveness throughout the entirety of their campaigns, PurchaseLoop Measurement provides rich and robust brand lift analytics across media channels, including digital (mobile, […]