Livewire, a player in gaming marketing, has announced a strategic multi-year partnership with the NFL. As part of the collaboration, the two will launch NFL Race to the End Zone—a first-of-its-kind sports docuseries blending NFL fandom with creator-led gaming culture set to debut during the 2025 NFL season. Designed to deepen engagement with existing NFL […]

Research from Livewire, the gaming marketing specialist, has revealed a profound shift in family entertainment. Saturday night has long been considered prime time for families to come together and enjoy each other’s company. Twenty years ago, this meant gathering around the big screen to watch TV shows or movies. But in 2024, gaming has taken […]

Two Circles has announced the acquisition of LiveWire Sport – the agency delivering content for the Premier League, Wimbledon, World Rugby and the ECB. LiveWire will become the content vertical of Two Circles – led by LiveWire co-founders Andy McKenzie, Caroline Cheese, Dan Warren, Jonathan Stevenson and Pranav Soneji – taking Two Circles’ headcount across […]