Channel 4 Sales has announced the launch of a new tool that allows advertisers to measure the emissions of their campaigns running on linear TV, building upon its existing emissions measurement offering. Channel 4 says the move makes it the commercial team the first within a UK broadcaster to provide advertisers with carbon emissions data […]
TVB, the not-for-profit trade association representing America’s local broadcast television industry, analysed Nielsen’s May Gauge Report data with a focus on determining what is actually most impactful for advertisers: ad-supported viewing among adults ages 18+. The analysis found that linear TV remains the dominant force in ad-supported viewing in the US. The Facts – Nielsen’s […]
AMC Networks has reported its financial results for Q1 2025. Chief Executive Officer, Kristin Dolan, commented: “We continue to execute on our core strengths as we navigate the changing world of media. During the first quarter we delivered high-quality premium programming to our audiences, launched ad-supported AMC+ on Charter and generated $94 million (€84.4m) of […]
Media Press, a specialist in sourcing multilingual TV and radio data, has expanded its metadata offering with the addition of Prime Video’s new linear Prime channel. Launching on April 17th, this channel will be available to Prime members in Germany and Austria, offering a curated selection of Prime Video original series, sports and other content. […]
Data drawn from Kantar Media’s annual international TGI Global Quick View report, covering 37 countries and more than 80,000 respondents (from 2021 to 2025), reveals that the proportion of adults globally who say that nearly all of their TV/video watching is through TV channels has fallen from 12 per cent in 2021 to 7 per […]
LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has announced findings from a study titled The Efficiency Curve. Conducted in partnership with iSpot, a cross-platform TV measurement company, the study demonstrates how optimising media investments across linear TV and Connected TV (CTV) can minimise waste and drive superior campaign outcomes, including improved […]
Operative has announced that its cloud-based intelligent media management platform AOS is fully enabled to support Linear Streaming – the new media model that brings linear workflows to digital delivery channels. AOS helps companies unify and activate their data, optimise sales and transform operations to improve the sell-through and value of inventory across all platforms. […]
Go Addressable, a trade organisation dedicated to furthering the growth of addressable TV, has published research that highlights the value of addressable TV advertising, or the ability to serve targeted ads to specific households or users based on deterministic identifiers, amid signal loss and evolving viewership habits. Advertisers today can at times face difficulties reaching […]
Two-thirds of European video distributors expect to generate a key part of their Total TV (linear and digital) ad revenue from linear investments, according to a study from Telecommunications, Media, and Technology strategy firm Altman Solon. Altman Solon analysed the Total TV advertising ecosystem in several of Europe’s largest markets, including the UK, Germany and […]
Amuse Animation, a pioneering digital-first animation studio, has sold a slew of its animation series to TV Azteca and Guest Choice for Latin America, RTVC in the Canaries, and MBC for the Middle East and North Africa. The deals signal Amuse’s definitive move into distributing content starring the studio’s animated preschool heroes to mainstream broadcast […]